Video-Game Industry Sales Rise 0.4% in November, NPD Says

U.S. video-game industry sales rose 0.4 percent to $3 billion last month, as gains in software helped make up for declines in consoles and accessories.

Software revenue in November increased 15 percent from a year earlier to $1.67 billion, researcher NPD Group Inc. said today in an e-mailed statement. Hardware sales fell 9 percent $982.4 million, while accessories dropped 34 percent to $273.8 million.

Activision Blizzard Inc. (ATVI)’s “Call of Duty: Modern Warfare 3,” Bethesda Softwork’s “Elder Scrolls V: Skyrim” and Electronic Arts Inc. (ERTS)’s “Battlefield 3” took the top three sales spots, in a month crowded with titles released to meet holiday shopping. Industry sales rose 2.5 percent in October.

Microsoft Corp. (MSFT) led console sales in November with its Xbox 360.

“The gap between 360 sales and sales of the next best selling platform was the largest we’ve seen since December 2008 when the Nintendo DS was the top selling system,” Anita Frazier, an NPD analyst, said in a statement.

Microsoft has said U.S. Xbox sales totaled more than 960,000 for the Black Friday weekend. The Redmond, Washington- based company also sold more than 750,000 Kinect sensors, both standalone and bundled with Xbox 360.

Nintendo Co. sold more than 860,000 Wii home consoles in November, more than 795,000 Nintendo 3DS portable units and more than 350,000 Nintendo DS handhelds, the Kyoto, Japan-based company said in a statement today, citing NPD figures.

“Both Nintendo 3DS and Wii have already set records, and we’ve still got the bulk of the shopping season to go,” said Scott Moffitt, Nintendo of America’s executive vice president of sales and marketing.

To contact the reporter on this story: Cliff Edwards in San Francisco at cedwards28@bloomberg.net

To contact the editor responsible for this story: Rob Golum at rgolum@bloomberg.net

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