Millionaires Elbow Insurers Out of Alpine Property Market

Swiss insurers are finding property investments less profitable as millionaires push up apartment prices in Geneva, Zurich and Basel.

Baloise Holding AG (BALN) was outbid this summer on an apartment block in Basel, the country’s third-biggest city, when a wealthy individual offered 20 million Swiss francs ($21.7 million). At that price, Switzerland’s third-largest insurer would expect annual net income of 900,000 francs in rent, said Martin Wenk, Baloise’s head of asset management. That building would have generated a lower return, he said.

Baloise, Helvetia Holding AG (HELN) and Swiss Life Holding AG (SLHN), the Alpine nation’s biggest private real-estate investor, are being outmuscled as record-low interest rates spur the country’s 352,000 millionaire households to buy property. Private individuals, seeking to preserve their wealth amid Europe’s debt crisis and declining stock markets, are also being drawn by eight consecutive years of gains in Swiss apartment prices.

“They accept lower returns, which institutional investors would not accept,” said Fredy Hasenmaile, head of real-estate analysis at Credit Suisse Group AG (CSGN) in Zurich. “This buyer behavior could add to the beginning of a property bubble.”

The average price of apartment blocks, which house two or more families, rose 6 percent in the first nine months of this year, bringing gains over the past 10 years to about 40 percent, according to Zurich-based property consultants IAZI. Insurers own about 7 percent of the 710 billion francs of Swiss multi- family properties, Wuest & Partner estimates.

‘New Phenomenon’

“It’s a new phenomenon,” said Patrick Frost, Swiss Life’s chief investment officer, who oversees the firm’s 15 billion- franc real-estate portfolio. “We still have a lot of high-net- worth individuals in this country and they keep their money closer to home these days.”

Insurers and pension funds typically invest about 10 million francs, while private individuals usually spend 3 million to 5 million francs, according to IAZI, which surveyed about 100 billion francs of real-estate assets.

Millionaire households are 9.9 percent of the total in Switzerland, the second-highest proportion after Singapore, according to Boston Consulting Group. Their appetite for property investments was boosted after the Swiss central bank cut its benchmark rate to zero in August.

Rising real-estate prices are among the greatest threats to the economy, Swiss National Bank Chairman Philipp Hildebrand said in June. He warned more than a year ago about the possibility of a bubble.

‘Different Objectives’

“Private investors often have different objectives such as capital protection and they can therefore accept much lower returns than institutional investors,” said Daniel Haecki, an associate at Jones Lang LaSalle Inc. (JLL) in Zurich.

While Swiss insurers, which have invested about 13 percent of their assets in property, target real-estate returns of about 5.7 percent, they are struggling to find affordable projects, Jones Lang LaSalle, the world’s second-largest publicly traded real-estate broker, said in a September survey.

“The competition is clearly increasing, resulting in more pressure on the returns,” said Ralph-Thomas Honegger, chief investment officer of Helvetia, the country’s fourth-biggest insurer. About 13 percent of Helvetia’s 34.4 billion francs of assets was invested in property at the end of June, almost all of it in Swiss real estate.

Direct Investing

Wealthy investors have lost their trust in financial products and are looking for alternative solutions, including real estate, said Peter Damisch, a partner at Boston Consulting in Zurich.

Real-estate investments provide a buffer against inflation, said Frederick Shepperd, managing director of Shepperd Investors AG, a Kuesnacht, Switzerland-based family office. Investing directly is the “way to go” because higher costs and fees are making real-estate funds less attractive, he said.

Baloise, which prefers city apartment blocks of 20 million to 50 million francs, has about 5.1 billion francs, or 9.4 percent of the Basel-based firm’s total investments, in real estate. Competition from wealthy private investors and family offices has increased over the past two years, making it more difficult for the insurer to meet its target annual return of 4.5 percent, according to Wenk.

“The consequence is that residential real estate has become more expensive,” he said. “Private investors are now eating into the bottom end of our ticket sizes.”

To contact the reporter on this story: Carolyn Bandel in Zurich at cbandel@bloomberg.net

To contact the editor responsible for this story: Frank Connelly at fconnelly@bloomberg.net

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