Google Maps Tops 10 Most-Popular Smartphone Apps in U.K.

Google Inc. (GOOG)’s Google Maps topped a list of 10 most-popular smartphone applications in the U.K. with more than 7.5 million unique visitors in October, according to data compiled by researcher Comscore Inc.

About 68 percent of all U.K. app users visited Google Maps in the month. Yahoo Inc.’s Yahoo Weather was the second most- popular app with 3.4 million visitors. More than 2.7 million Facebook users flocked to the site on the mobile platform, while about 624,000 used Twitter Inc.’s app.

Apple Inc. (AAPL)’s iPhone users pushed up the numbers for Google Maps, Yahoo Weather and YouTube, which come as standard on all models, said Paul Good, head of industry relations at Comscore.

“What people did traditionally on the PC they now do on their mobile,” he said by telephone. “We’re using Google Maps in the car,” he said. “You need it by definition when you’re travelling.”

The British Broadcasting Corp.’s news app attracted more visitors than British Sky Broadcasting Group Plc (BSY)’s Sky Sports’ Live Football Score Centre app, with 1.3 million and 1 million respectively.

BSkyB has “a very strong app strategy, whereas the BBC has stuck more to a Web strategy,” said Good. “Sport has been the driving phenomena behind Sky’s growth and they know that’s where they get their almost obsessive fan base.”

The BBC is the world’s oldest public-service broadcaster and BSkyB is the U.K.’s largest pay-TV operator.

The survey covered Britons aged 13 and above using iOS, Android, Microsoft and BlackBerry platforms in October. It was produced by Comscore Inc. and the GSMA, an association of mobile operators. All apps in the top 10 are free to download.

To contact the reporter on this story: Katie Linsell in London at klinsell@bloomberg.net

To contact the editor responsible for this story: Colin Keatinge at ckeatinge@bloomberg.net

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