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Facebook Said to Plan IPO at $100B Valuation

Facebook Inc. is considering raising about $10 billion in an initial public offering that would value the world’s largest social-networking site at more than $100 billion, a person with knowledge of the matter said.

The company may file for the IPO before the end of the year, said the person, who asked not to be identified because the deliberations are private. Exact timing for the filing hasn’t been determined, the person said.

Facebook’s $100 billion valuation would be twice as high as it was in January, when the company announced a $1.5 billion investment from Goldman Sachs Group Inc. and other backers. The IPO is far enough away that the details may change, said Lise Buyer, principal of the Class V Group, an IPO advisory firm.

“It’s far too early to accurately predict where the valuation will be on deal day,” Buyer said.

At $10 billion, the offering would raise more money than any other technology IPO, a sign Facebook expects investors to clamor for a piece of the social-networking company. The amount would dwarf that of the previous record holder, Infineon Technologies AG, which generated $5.23 billion in an offering announced in 1999 and completed in 2000 -- during the dot-com heyday. Agere Systems Inc. raised $4.14 billion in 2000, putting it second.

Time to Grow

Facebook expects to be required by U.S. regulators to disclose financial results by April 30, 2012, if it doesn’t go public by then, the company said in January. Facebook decided to wait until 2012 for its IPO to give Chief Executive Officer Mark Zuckerberg more time to gain users and boost sales, people familiar with the matter said last year.

The company also announced today that it has forged an agreement with the Federal Trade Commission to settle privacy complaints. The move may help allay criticism that it prods users into sharing too much personal information. To help protect privacy, Facebook has introduced more than 20 tools over the past 18 months, Zuckerberg said today in a blog posting.

Facebook, which boasts more than 800 million users, is increasing its focus on mobile technology as well, aiming to take advantage of the shift to smartphones and tablets. The company expects its next 1 billion users to come mainly from mobile devices, rather than desktop computers.

Jonathan Thaw, a spokesman for Palo Alto, California-based Facebook, declined to comment on the IPO plans.

Google’s IPO

Google Inc. (GOOG), one of Facebook’s chief rivals in the Internet advertising market, raised $1.67 billion in its IPO in 2004. It is now valued at $188.7 billion.

Facebook’s revenue will more than double to $4.27 billion this year from $2 billion in 2010, research firm EMarketer Inc. said in September.

At $100 billion, Facebook would be worth 23 times that projected revenue, signaling the company expects its faster growth rate to justify a premium valuation over rivals. Mountain View, California-based Google trades at 6.4 times projected current-year revenue. Apple Inc. is worth 2.5 times sales, while the multiple for Microsoft Corp. is 2.8.

The valuation Facebook is said to be seeking would place it (SPX) near PepsiCo Inc., which is worth $99.5 billion, and Verizon Communications Inc., at $103.7 billion. Apple is the world’s most valuable technology company, at $346.9 billion.

Facebook’s valuation is currently pegged at $66.6 billion by SharesPost Inc., which handles trading of closely held companies. The Wall Street Journal reported yesterday that Facebook was considering the $10 billion IPO with a valuation of more than $100 billion. The company aims to go public between April and June, the Journal said.

Groupon’s Slump

Demand for technology IPOs reignited in November after a summer lull, setting the stage for Groupon Inc. and Angie’s List Inc. to go public. Groupon, the largest provider of online coupons, has lost 20 percent of its value since its debut at $20 earlier this month.

Groupon’s decline may be spurring other companies to pursue IPOs before they lose the chance, said Josef Schuster, founder of Chicago-based IPOX Schuster LLC. His firm invests in IPOs and oversees about $2.5 billion in assets.

“Groupon has lost a lot of steam and I believe bankers are saying, ‘The market is still hot so let’s do it right now,’” he said.

To contact the reporters on this story: Douglas MacMillan in San Francisco at dmacmillan3@bloomberg.net; Brian Womack in San Francisco at bwomack1@bloomberg.net

To contact the editor responsible for this story: Tom Giles at tgiles5@bloomberg.net

Enlarge image Facebook CEO and Founder Mark Zuckerberg

Facebook CEO and Founder Mark Zuckerberg

Facebook CEO and Founder Mark Zuckerberg

David Paul Morris/Bloomberg

Facebook chief executive officer and Founder Mark Zuckerberg.

Facebook chief executive officer and Founder Mark Zuckerberg. Photographer: David Paul Morris/Bloomberg

Nov. 29 (Bloomberg) -- Doug Richard, founder of School for Startups, talks about Facebook Inc.'s possible initial public offering that could value the world’s largest social-networking site at more than $100 billion. He speaks with Maryam Nemazee on Bloomberg Television's "The Pulse." (Source: Bloomberg)

Nov. 29 (Bloomberg) -- Larry Haverty, portfolio manager at Gamco Investors Inc., talks about possible bidders for Yahoo! Inc. and the prospects for a Facebook Inc. initial public offering. Haverty speaks with Betty Liu on Bloomberg Television's "In the Loop." (Source: Bloomberg)

Nov. 29 (Bloomberg) -- Venture capitalist Hussein Kanji talks about the possibility of Facebook Inc. going public and the social-networking site company's market valuation. Kanji speaks with Erik Schatzker on Bloomberg Television's "InsideTrack." (Source: Bloomberg)

Nov. 29 (Bloomberg) -- Sucharita Mulpuru, vice president and principal analyst at Forrester Research Inc., discusses Facebook Inc.'s possible initial public offering and the outlook for the social-networking site. Mulpuru, speaking with Betty Liu on Bloomberg Television's "In the Loop," also talks about competition among e-commerce businesses. (Source: Bloomberg)

Nov. 29 (Bloomberg) -- Facebook Inc. agreed with the Federal Trade Commission on a settlement of complaints tied to the company’s practices on protecting users’ privacy, the agency said. Separately, the company is considering raising about $10 billion in an initial public offering that would value the world’s largest social-networking site at more than $100 billion, a person with knowledge of the matter said. Jon Erlichman reports on Bloomberg Television's "Money Moves." (Source: Bloomberg)

Enlarge image Facebook Inc CEO and Founder Mark Zuckerberg

Facebook Inc CEO and Founder Mark Zuckerberg

Facebook Inc CEO and Founder Mark Zuckerberg

Facebook Inc. chief executive officer and founder Mark Zuckerberg.

Facebook Inc. chief executive officer and founder Mark Zuckerberg.

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Personal Finance Best Sellers From Amazon

Key Rates

  • Mortgage
  • Home Equity
  • Savings
  • Auto
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Today’s national average mortgage rates. Rates may include points.
Type Today 1 Mo
30 Year Fixed Jumbo 4.03% 3.94%
30 Year Fixed 3.77% 3.47%
15 Year Fixed 2.88% 2.71%
10 Year Fixed 2.98% 3.00%
30 Year Fixed Refi 3.76% 3.46%
15 Year Fixed Refi 2.88% 2.68%
5/1 ARM 2.66% 2.61%
5/1 ARM Refi 2.64% 2.56%
View rates in your area »

Source: Bankrate.com

Today’s average home equity rates nationwide.
Type Today 1 Mo
$30K HELOC 5.34% 5.24%
$50K HELOC 4.56% 4.53%
$75K HELOC 4.57% 4.53%
$100K HELOC 4.27% 4.21%
$30K Home Equity Loan 5.95% 6.06%
$50K Home Equity Loan 5.97% 6.02%
$75K Home Equity Loan 5.94% 5.99%
$100K Home Equity Loan 5.80% 5.84%
View rates in your area »

Source: Bankrate.com

Today’s average savings rates nationwide.
Type Today 1 Mo
5 Year CD 1.24% 1.21%
2 Year CD 0.70% 0.66%
1 Year CD 0.57% 0.52%
MMA $10K+ 0.47% 0.50%
MMA $50K+ 0.69% 0.70%
MMA Savings Jumbo 0.58% 0.60%
View rates in your area »

Source: Bankrate.com

Today’s average auto loan rates nationwide.
Type Today 1 Mo
60 Months Used Car 2.97% 3.19%
48 Months Used Car 2.92% 3.13%
36 Months Used Car 2.88% 2.96%
72 Months New Car 2.45% 2.96%
60 Months New Car 2.54% 2.67%
48 Months New Car 2.45% 2.58%
60 Months Auto Refi 4.15% 4.36%
36 Months Auto Refi 3.60% 3.76%
View rates in your area »

Source: Bankrate.com

Today’s average credit card rates nationwide.
Type Today 1 Mo
Standard Variable 14.12% 14.12%
Standard Fixed 13.23% 13.23%
Gold Variable 12.70% 12.70%
Gold Fixed 11.99% 11.99%
Platinum Variable 15.53% 15.57%
Platinum Fixed 12.70% 12.70%
View rates in your area »

Source: Bankrate.com