Buying Focus Media on Goldman Sachs Advice Lost Owners 66%

Investors who bought Focus Media Holding Ltd. (FMCN) shares following bullish reports last week by firms, including Bank of America Corp. and Goldman Sachs Group Inc., lost as much as 66 percent after short seller Carson Block questioned its accounting.

The Shanghai-based advertising network plunged 39 percent after falling as low as $8.79 yesterday and largest shareholder Fosun International Ltd. (656) fell as much as 6.7 percent today. Block’s Muddy Waters LLC said Focus Media overstated the number of television screens in its ad network and may have overpaid for takeovers to mask losses. Analysts from at least 10 firms had “buy” ratings prior to the report, Bloomberg data show.

“As a fund manager, if I see a sell recommendation from Muddy Waters, I’m going to sell and ask questions later, and it looks like that’s what people did,” Robert Lawton, managing partner at Catoosa Fund LP in Los Angeles, said in a phone interview yesterday.

More than $1.36 billion of Focus Media’s value was wiped out, the biggest erosion of market capitalization following a Muddy Waters report since June, when it said Toronto-traded timber producer Sino-Forest Corp. was misleading investors.

“The people who hold short positions in the market are spreading rumors for profit,” said a blog post today attributed to Focus Media Chairman and Chief Executive Officer Jason Jiang. “We are confident in fourth-quarter performance.”

Photographer: Lucas Schifres/Bloomberg

Focus Media Chief Executive Officer Jason Jiang. Close

Focus Media Chief Executive Officer Jason Jiang.

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Photographer: Lucas Schifres/Bloomberg

Focus Media Chief Executive Officer Jason Jiang.

Fosun, which holds a 16 percent stake in Focus Media according to data compiled by Bloomberg, fell 6.5 percent to HK$4.16 at the close of trading in Hong Kong after earlier dropping as low as HK$4.15.

Fosun ‘Studying Report’

“Fosun is seriously studying Muddy Waters’ report on Focus Media and we won’t make further comment,” the company said in a statement today. “Fosun will continue to invest in outstanding companies with China growth potential.”

Catherine Leung, Goldman Sachs’s Hong Kong-based analyst on the stock, raised her price estimate to $45 from $42 on Nov. 18, a day after Focus Media reported profit that beat analysts’ predictions by 12 percent, according to data compiled by Bloomberg. Bank of America’s Eddie Leung boosted his price forecast to $41 from $39, saying “execution remains solid,” according to a Nov. 18 note from the Hong Kong-based analyst.

The Goldman Sachs analyst said in a note today that she put her rating, share-price forecast and earnings estimates under review, awaiting a response from the company on the allegations.

Investor Scrutiny

Leslie Shribman, a representative of Goldman Sachs, and Bank of America’s Susan McCabe declined to comment.

Chinese stocks trading in the U.S. have faced investor scrutiny this year after companies such as China MediaExpress Holdings Inc. disclosed financial irregularities or auditor resignations. Block helped fuel the speculation with reports on corporations, including Rino International Corp. (RINO) and Sino- Forest.

More than 35 companies based outside the U.S. have had their trading halted on American exchanges because of inaccurate financial statements and other issues, according to the U.S. Securities and Exchange Commission.

Focus Media is overstating the number of screens in its ad network by about 50 percent, Muddy Waters said. Block’s firm said Focus Media has also overstated the value of takeovers, leading to writedowns of $1.1 billion following $1.6 billion of acquisitions since 2005.

Muddy Waters said investors should assume the firm is betting against Focus Media shares. It’s the seventh company targeted by Muddy Waters and the second-largest by market value behind Sino-Forest.

Sino Forest

“Many of the items we discuss in this report are symptomatic of a highly troubled enterprise that is run solely for the benefit of insiders,” Muddy Waters said in the report, which was posted on its website. “The problems we have uncovered are likely the tip of the iceberg.”

The short seller spurred a 74 percent drop in Sino-Forest between June and August after saying the timber owner overstated the value of its assets. Before Muddy Waters issued its Sino- Forest (TRE) report, there were nine ratings on Sino-Forest shares, according to data compiled by Bloomberg. All of them were “buy” recommendations.

The average share-price estimate for Sino-Forest was C$30.75. The stock tumbled to C$4.81 before trading was halted by Canadian regulators. Analysts were on average forecasting that Focus Media will climb to $42.22 before yesterday’s report from Muddy Waters, compared with a closing level of $15.43.

Spreadtrum Backfires

Spreadtrum Communications Inc. (SPRD) has gained 83 percent since Muddy Waters published a letter dated June 28 to management asking about inventory and deferred costs on its balance sheet.

“This is the real Carson Block compared to his last report on Spreadtrum,” Eric M. Jackson, president and founder of Ironfire Capital, said in a telephone interview. The Naples, Florida-based hedge fund doesn’t have a position in Focus Media.

“He spends months preparing these things, does a lot of research, put it together in a comprehensive report, which is difficult for companies to blow off.”

Short selling, or selling borrowed shares with the hope of profiting when they fall, totaled 10 percent of Focus Media’s shares available for trading as of Nov. 18, the highest level since October 2010, according to Data Explorers, a New York- based research firm. Short sellers profit from price declines by selling borrowed securities and replacing them with stock bought at lower levels.

Options Trading

Focus Media put-option volume rose to a record 49,960 contracts on Nov. 15, six days before the Muddy Waters report, according to data compiled by Bloomberg. Volume set a new high of 140,746 yesterday, as December $17 puts were the most actively traded bearish contracts on the stock, jumping more than sevenfold to $3.90 each.

Focus Media’s 2005 U.S. initial public offering was managed by Goldman Sachs, Credit Suisse Group AG, CIBC World Markets Inc. and Piper Jaffray Cos., according to data compiled by Bloomberg. It has sold shares in six additional equity offerings since then, the data show.

The company’s shareholders also included, as of Sept. 30, Fred Alger Management Inc., Alkeon Capital Management LLC, American Century Investments Inc. and Capital World Investors.

Hibre Teklemariam, an external spokeswoman for Alger Management, didn’t respond to an e-mail and a telephone call seeking comment. Greg Jakubowsky, compliance officer at Alkeon, declined to comment. Justin Emily Wills, a spokeswoman for American Century Investments, and Chuck Freadhoff, a spokesman for Capital World Investors, also declined to comment, citing company policy not to comment on holdings.

Focus Media’s board members include Neil Shen, a founding and managing partner of Sequoia Capital China in Hong Kong. Shen did not return two telephone calls and one e-mail seeking comment.

To contact the reporter on this story: Nikolaj Gammeltoft in New York at ngammeltoft@bloomberg.net

To contact the editors responsible for this story: Nick Baker at nbaker7@bloomberg.net; Michael Tighe at mtighe4@bloomberg.net

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