New York Times Gains in Sunday Home Deliveries, Ending Five-Year Decline

The New York Times said its Sunday home delivery rose for the first time in five years during the six months through Sept. 30.

That number increased 0.2 percent from a year earlier to 992,383 customers, the New York Times Co. (NYT) said today in a statement, citing figures from the Audit Bureau of Circulations.

News Corp.’s Wall Street Journal remained the biggest U.S. weekday newspaper during the period, with total average circulation of 2.1 million, the industry group said today in a statement. USA Today, published by Gannett Co., was second with 1.78 million, followed by the New York Times with 1.15 million.

The Times began charging for full access to its online editions earlier this year. As part of the paid-subscription model, customers who get home delivery, including those who subscribe only on Saturday and Sunday for as low as $3.15 a week, also receive full free daily access to the digital editions. The cost of subscribing to only the digital edition is $8.75 a week, according to the company.

The newspaper said last month that it has “seen positive benefits to home-delivery circulation following the launch of its digital subscription plans.”

The Audit Bureau of Circulations earlier this year changed its reporting rules, replacing “total paid circulation” with “total average circulation,” which consists of a publication’s paid and verified print and digital circulation. Because of the change, the group didn’t give comparisons to previous periods.

Times Co., based in New York, fell 6 percent to $7.16 at the close in New York. News Corp. (NWSA), also based in New York, slid 4.7 percent to $16.69. Gannett, which has its headquarters in McLean, Virginia, dropped 5.2 percent to $11.08.


Top 25 U.S. Newspapers’ Total Average Weekday Circulation


Rank   Newspaper                   Circulation

===============================================================
1      Wall Street Journal           2,096,169
2      USA Today                     1,784,242
3      New York Times                1,150,589
4      New York Daily News             605,677
5      Los Angeles Times               572,998
6      San Jose Mercury News           527,568
7      New York Post                   512,067
8      Washington Post                 507,465
9      Chicago Tribune                 425,370
10     Dallas Morning News             409,642
11     Newsday                         404,542
12     Chicago Sun-Times               389,353
13     Houston Chronicle               369,710
14     Denver Post                     353,115
15     Philadelphia Inquirer           331,134
16     Minneapolis Star Tribune        298,147
17     Arizona Republic                292,838
18     Orange County Register          270,809
19     Cleveland Plain Dealer          243,299
20     Seattle Times                   242,814
21     Oregonian                       242,784
22     St. Petersburg Times            240,024
23     Detroit Free Press              234,579
24     San Francisco Chronicle         220,515
25     San Diego Union-Tribune         219,347
================================================================
For six months ended Sept. 30; comparisons to a year earlier
aren’t provided because of a change in reporting rules

Source: Audit Bureau of Circulations

To contact the reporter on this story: Brett Pulley in New York at bpulley@bloomberg.net

To contact the editor responsible for this story: Peter Elstrom in New York at pelstrom@bloomberg.net

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