Cardinals’ Clinching Win Gets Biggest World Series Rating Since 2004
The 6-2 win over the Rangers on Oct. 28, which gave the Cardinals their 11th Major League Baseball championship, drew 25.4 million viewers, Fox Sports said. It was the first time since 2002 that the World Series went a full seven games.
The World Series drew an average of 16.6 million viewers on Fox, the News Corp. network said in a statement. This year’s audience was 19 percent higher than the 2010 World Series average of 14.3 million for the San Francisco Giants’ win over Texas, a five-game series that yielded the second-lowest ratings on record.
This year’s World Series drew almost 3 million fewer viewers per game than in 2009, when the New York Yankees beat the Philadelphia Phillies in six games.
Texas, whose home field is outside Dallas, is in the fifth largest television market in the U.S. and St. Louis is No. 21. Before the series began, Brad Adgate, research director at New York-based Horizon Media, said he expected the smaller media markets to produce one of the least-watched World Series, unless the games were exciting and it went six or seven games.
The Cardinals won the final two games, including a 10-9 Game 6 victory in which they came from behind five times before winning on an 11th-inning home run. They were twice down to their final strike before clinching the victory.
St. Louis held a victory parade yesterday that ended inside Busch Stadium. The Cardinals’ 11th title capped a season in which they had trailed Atlanta by 10 1/2 games in the National League wild card race on Aug. 25 before winning 23 of their final 32 regular season games to make the postseason on the final day.
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