ABC Spark will go on the air in early 2012 targeting 10 million viewers ages 15 to 34, the companies said today in an e- mailed statement. Financial details weren’t provided.
“Bridging the gap between our kids and women’s networks, ABC Spark will be a national service with compelling programming directed at the fast-expanding millennial generation,” Doug Murphy, president of Corus Television, said in the statement.
The 24-hour network will use programming from Burbank, California-based Disney’s ABC family cable channel, including “Switched at Birth” and “The Secret Life of the American Teenager,” according to the statement.
Disney gained 1.6 percent to $35.05 at the close in New York. Corus, based in Calgary, fell 0.5 percent to C$19.59 in Toronto.
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