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World Series Tops NFL in Ratings

Game 4 of baseball’s World Series beat the National Football League in head-to-head television ratings aided by the New Orleans Saints’ blowout of the winless Indianapolis Colts.

The Texas Rangers’ 4-0 World Series-tying victory over the St. Louis Cardinals last night in Arlington, Texas, was seen on News Corp. (NWS)’s Fox in 10.1 percent of U.S. homes in the top 56 television markets, Fox and Comcast Corp. (CMCSA)’s NBC Sports network said.

That beat the 8.2 preliminary, or overnight, rating the Saints’ 62-7 blowout win over the Colts drew on NBC, which listed the figures in a news release citing Nielsen Holdings NV.

Last year, the only other time that the World Series and the NFL went head-to-head in the six years of NBC Sports’ “Sunday Night Football,” the NFL drew the higher overnight rating, with a Saints’ game against the Pittsburgh Steelers earning an 11.8 and a World Series meeting between the Rangers and San Francisco Giants drawing a 10.4.

The Saints’ win over Indianapolis, which was 21-0 by the end of the first quarter, marked the most lopsided game since NBC began “Sunday Night Football.” New Orleans’s point total was the most for a regular-season game since the NFL merged with the American Football League in 1970.

Derek Holland and Neftali Feliz combined on a two-hit shutout as the Rangers tied Major League Baseball’s best-of- seven World Series at two games apiece.

The NFL is America’s most-watched sport. Last year’s Super Bowl victory by the Green Bay Packers over the Steelers drew the largest audience in U.S. TV history.

To contact the reporter on this story: Mason Levinson in New York at mlevinson@bloomberg.net.

To contact the editor responsible for this story: Michael Sillup at msillup@bloomberg.net.

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