Italy June Advertising Spending: Summary

Following is a summary of the June advertising expenditure in Italy as reported by Nielsen Media Research in Milan:

===============================================================================
                              Jan.-June      Jan.-June   YtD Change  YtD Change
                                   2011           2010       Level           %
===============================================================================
                                  --------- Million Euros ---------
Total advertising                 4,541          4,740         -198       -4.2%
-------------------------------------------------------------------------------
  Television                      2,507          2,629         -122       -4.7%
  Press                           1,104          1,171          -67       -5.7%
    Daily                           673            709          -36       -5.1%
      National                      348            372          -24       -6.4%
      Local                         193            200           -7       -3.7%
      Other                         132            137           -5       -3.7%
    Periodicals                     407            413           -6       -1.5%
  Radio                             227            249          -22       -9.0%
  Outdoor advertising                63             74          -11      -14.5%
===============================================================================
                              Jan.-June      Jan.-June   YtD Change  YtD Change
                                   2011           2010       Level           %
===============================================================================
                                  --------- Million Euros ---------
  Cinema                             20             23           -3      -14.6%
  Internet                          302            265           37       14.1%
===============================================================================
SOURCE: Nielsen Media Research

-- Editor: Mark Evans

To contact the reporter on this story: Giovanni Salzano in Rome at gsalzano@bloomberg.net

To contact the editor responsible for this story: Marco Babic at mbabic@bloomberg.net

Press spacebar to pause and continue. Press esc to stop.

Bloomberg reserves the right to remove comments but is under no obligation to do so, or to explain individual moderation decisions.

Please enable JavaScript to view the comments powered by Disqus.