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Behavioral Finance: Your Portfolio and Your Hormones

By Nikhil Hutheesing - 2011-09-02T19:11:35Z
Enlarge image Behavioral Finance Special Report

Behavioral Finance Special Report

Behavioral Finance Special Report

Illustration by Leif Parsons

Illustration by Leif Parsons

Investors often lose money because they think with their caveman brains, according to the new field of neuroeconomics. Science just might change that.

Read the story, Better Trading Through Science.

To contact the reporter on this story: Nikhil Hutheesing in New York at nhutheesing@bloomberg.net

To contact the editor responsible for this story: Suzanne Woolley at swoolley2@bloomberg.net

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