Behavioral Finance Studied to Improve Investing: Special Report

Behavioral finance is being drawn upon by financial advisers in an effort to engage risk-averse investors, while academic researchers are studying things like how testosterone affects trading and whether the brains of scam victims are different. To read a special report on behavioral finance, click here.

To contact the reporter on this story: Margaret Collins in New York at mcollins45@bloomberg.net; Nikhil Hutheesing in New York at nhutheesing@bloomberg.net; Ben Steverman in New York at bsteverman@bloomberg.net.

To contact the editor responsible for this story: Suzanne Woolley at swoolley2@bloomberg.net

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