JetBlue Offers More Flight Passes After One-Week Sellout

JetBlue Airways Corp. (JBLU) is offering more three-month passes for unlimited flights to and from Boston after the discount package geared to business travelers sold out in a week.

Unlimited travel through Boston via any of 32 nonstop routes was one of three options on the so-called BluePass that New York-based JetBlue announced in late July. The carrier has about 100 daily flights at Boston Logan International Airport and plans to expand to 150 by 2015, Chief Executive Officer David Barger has said.

U.S. leisure travel usually declines after the Labor Day holiday in September, and domestic airlines have offered similar promotions in the past on flights attractive to leisure travelers, said Robert Mann, a former executive at AMR Corp.’s American Airlines who runs consultant R.W. Mann & Co. in Port Washington, New York.

“That’s why business customers may be interested in this pass because they typically don’t book far enough in advance to secure those sorts of fare deals,” he said in an interview today.

Pass holders may book flights up to 90 minutes before departure, JetBlue said. The passes, which include an option for travel to and from Long Beach, California, are on sale through Aug. 18 and cost from $1,299 to $1,999. The pass covers travel from Aug. 22 through Nov. 22.

In 2009, JetBlue sold a $599, one-month unlimited-flight pass for travel across its entire network from early September through early October.

Mann said most of the pass customers are from small businesses and typically fly on many different airlines.

Securing those customers in a three-month “subscription” to JetBlue is “attractive to a carrier that operates in contested markets,” he said. “They can get a much bigger share of the wallet for that particular period.”

JetBlue slipped 1 cent to $4.40 at 4:30 p.m. New York time in Nasdaq Stock Market trading. The shares have fallen 33 percent this year.

To contact the reporter on this story: Alex Barinka in New York at abarinka@bloomberg.net

To contact the editor responsible for this story: Ed Dufner at edufner@bloomberg.net

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