Customers can search for, select and stream more than 20,000 movies and television shows from the Vudu.com site using an Internet browser, the Santa Clara, California-based Wal-Mart unit said in a statement today.
By using the browser, Vudu avoids paying Apple 30 percent of each sale, Edward Lichty, the company’s general manager, said in an interview. Customers can add a VUDU icon to their iPad desktops by clicking the “Add to Home Screen” button when on the website, he said.
Apple, based in Cupertino, California, this year began enforcing a rule that requires developers to share proceeds when purchases are made within the applications instead of going to a website.
Vudu, Amazon.com Inc. (AMZN) and other movie providers have been trying to gain market share by emphasizing features not available on Netflix Inc. (NFLX)’s monthly streaming service. Vudu offers a la carte downloads the same day as DVDs or Blu-ray discs go into stores. It also offers high-definition films and stereo soundtracks.
Netflix Chief Executive Officer Reed Hastings has stayed away from the pay-per-view market, focusing on unlimited offerings for a monthly fee.
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