Google+ Draws 25 Million Visitors in a Month

Google Inc. (GOOG)’s new social-networking service drew about 25 million visitors in less than a month, outpacing Facebook Inc. and MySpace in their early days, according to market researcher ComScore Inc. (SCOR)

The Google+ service had 6.44 million visitors in the U.S., its biggest market, through July 24, said Andrew Lipsman, ComScore’s vice president for industry analysis, on a call hosted by Lou Kerner, an analyst at Wedbush Securities Inc. That was followed by India, with 3.62 million, ComScore said. The figures don’t include mobile usage.

Google+, started in late June, is the company’s latest effort to compete in social networking with Facebook, which has more than 750 million users. Google+, which lets people connect with and manage groups of friends, added about 5 million visitors in less than a week to reach about 25 million, according to ComScore.

Engagement on the site is also increasing, Lipsman said. The average number of days per week that U.S. visitors used the service rose 39 percent in the seven days ending July 17. For the week that ended July 24, usage rose 11 percent.

Google, based in Mountain View, California, fell $14.37 to $592.40 at 4 p.m. New York time on the Nasdaq Stock Market. The shares are little changed this year.

To contact the reporters on this story: Brian Womack in San Francisco at bwomack1@bloomberg.net;

To contact the editor responsible for this story: Tom Giles at tgiles5@bloomberg.net

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