Italy May Advertising Spending: Summary

Following is a summary of the May advertising expenditure in Italy as reported by Nielsen Media Research in Milan:

===============================================================================
                               Jan.-May       Jan.-May   YtD Change  YtD Change
                                   2011           2010       Level           %
===============================================================================
                                  --------- Million Euros ---------
Total advertising                 3,819          3,930         -111       -2.8%
-------------------------------------------------------------------------------
  Television                      2,145          2,195          -50       -2.3%
  Press                             926            975          -49       -5.0%
    Daily                           562            586          -23       -4.0%
      National                      290            303          -14       -4.5%
      Local                         159            166           -6       -3.9%
      Other                         114            117           -3       -2.7%
    Periodicals                     344            348           -5       -1.4%
  Radio                             182            198          -17       -8.4%
  Outdoor advertising                51             61          -10      -16.5%
===============================================================================
                               Jan.-May       Jan.-May   YtD Change   YtD Change
                                   2011           2010       Level           %
===============================================================================
                                  --------- Million Euros ---------
  Cinema                             16             19           -3      -15.1%
  Internet                          235            203           32       15.6%
===============================================================================
SOURCE: Nielsen Media Research

-- Editor: Mark Evans

To contact the reporter on this story: Giovanni Salzano in Rome at gsalzano@bloomberg.net

To contact the editor responsible for this story: Marco Babic at mbabic@bloomberg.net

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