Jeter’s Pursuit of 3,000 Hits Doubles Prices for Rays-Yankees Home Series

Derek Jeter is four hits shy of 3,000, and the chance to see history has more than doubled some ticket prices for the New York Yankees’ next home series.

The Yankees play tonight in Cleveland and then return home for four games against the Tampa Bay Rays on July 7-10, their final series before Major League Baseball’s All-Star break.

Ticket prices to the July 9 game at Yankee Stadium are averaging $165 on the secondary market, up from $77 last week, according to FanSnap.com, an Internet search engine that finds seats on about 50 ticket-reselling Web sites.

“It’s clear the spike in ticket demand to this week’s Rays series is because Yankees fans want to be there when the Captain gets number 3,000,” Christian Anderson, a spokesman for Palo Alto, California-based FanSnap, said in an e-mail. “Expect to see Yankee Stadium packed with fans who want to be there to see history.”

Jeter, New York’s 37-year-old shortstop and team captain, is seeking to become the 28th player in baseball history to reach the 3,000-hit milestone and the first to do it as a Yankee. He is averaging 1.09 hits a game this season and has had two games with more than two hits. Jeter had two hits in last night’s game in Cleveland.

The average ticket price for tomorrow’s series-opener against the Rays is $138, according to FanSnap, while seats to the July 8 game are being resold for $165, up 25 percent since yesterday. The average ticket cost for July 10, the final game before the All-Star break, is $158.

Hedge Bets

“The pundits may say Saturday, but the market’s not so sure,” Anderson said. “Tickets to Friday’s and Saturday’s games are both averaging $165. You can bet there are lots of fans snapping up tickets for both days as a hedge.”

If Jeter doesn’t reach the milestone in the upcoming series, he may not get his 3,000th hit at Yankee Stadium. After the All-Star break, the Yankees travel to Toronto and Tampa, Florida, for an eight-game road trip.

The Yankees’ July 9 game against the Rays has the highest average price for the series at $235, according to SeatGeek.com, a search engine for tickets to sports events and concerts. TiqIQ.com, an event ticket aggregator that tracks listings from StubHub, eBay, TicketNetwork and TicketsNow, also has Saturday’s game at Yankee Stadium as the most expensive in the series, at an average of $193.

“Prices will fluctuate with every hit as everyone will be ‘betting’ on which game he will get the milestone,” said Chris Matcovich, a spokesman for Manhattan-based TiqIQ. “As he gets closer, prices will continue to rise as there will be a major premium to see the Captain get 3,000.”

To contact the reporter on this story: Erik Matuszewski in New York at matuszewski@bloomberg.net

To contact the editor responsible for this story: Michael Sillup at msillup@bloomberg.net

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