Captain America Joins Dallas Cowboys as Disney’s Marvel Opens Apparel Line

Captain America is going into business with America’s Team.

Marvel Entertainment LLC, a unit of Walt Disney Co. (DIS), and the Dallas Cowboys are developing a co-branded apparel line featuring Captain America, Spider-Man, Iron Man and other characters wearing Cowboys’ team colors and logos, the Cowboys and Marvel said in a joint news release.

“We are constantly looking for new and innovative ways to energize our fans, and what better way than to combine our brand with some of the all-time great superheroes that everyone has grown up with,” Jerry Jones Jr., chief sales and marketing office for the Cowboys, said in a statement.

While the characters will be clad in the Cowboys’ colors and logo, there are no plans to portray individual Dallas players as superheroes, Brett Daniels, a spokesman for the team, said in an e-mail.

Financial terms of the agreement weren’t disclosed.

Captain America, one of more than 8,000 characters in Disney’s library, is featured in a film that will be released later this month. The Cowboys picked up the nickname “America’s Team” during the 1970s, when they won two of their five Super Bowl titles.

Earlier this year, Marvel offered similar apparel lines with the National Basketball Association’s Los Angeles Lakers, New York Knicks and Boston Celtics.

To contact the reporter on this story: Mason Levinson in New York at mlevinson@bloomberg.net.

To contact the editor responsible for this story: Michael Sillup at msillup@bloomberg.net.

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