Asahi, Kirin to Jointly Distribute Beer, Drinks in Tokyo

Asahi Breweries Ltd. (2502) and Kirin Holdings Co. will jointly distribute some beverages in Tokyo to cut costs and emissions at the nation’s two largest beermakers.

The joint deliveries using light-duty trucks in six of Tokyo’s 23 wards will begin from Aug. 29 and will be expanded at the end of October, according to a statement from the companies today. Asahi and Kirin will also jointly collect containers such as bins and kegs in some areas of the country, they said.

Asahi and Kirin are looking to lower expenses as a shrinking population saps demand for beer in Japan. The partnership will reduce costs by several hundred million yen, or several million dollars, Asahi Breweries Executive Vice President Kazuo Motoyama told reporters today in Tokyo. The main purpose is to help the environment by reducing carbon emissions, he said.

Shipments of regular, low-malt and alternative beers fell 1.3 percent in the first five months of this year, according to data provided by the two Tokyo-based companies. Brewery sales have declined by about 20 percent since a 1994 peak, the data showed.

To contact the reporter on this story: Naoko Fujimura in Tokyo at nfujimura@bloomberg.net

To contact the editor responsible for this story: Frank Longid at flongid@bloomberg.net

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