China Haidian Acquires Swiss Watchmaker Eterna, Bilanz Reports

China Haidian Holdings Ltd. (256) agreed to buy Swiss watchmaker Eterna for about 10 million Swiss francs ($12 million) to 15 million francs from the Porsche family, Bilanz reported, without saying where it got the information.

Eterna Chief Executive Officer Patrick Schwarz and members of the Porsche family declined to comment to the magazine. Eterna would be the second Chinese-owned Swiss watchmaker, after Milus, according to Bilanz.

To contact the reporter on this story: Thomas Mulier in Geneva at tmulier@bloomberg.net.

To contact the editor responsible for this story: Celeste Perri at cperri@bloomberg.net.

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