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Bombardier CSeries Scores Paris Show Hat Trick as Orders Rise

Bombardier Inc. (BBD/B) said an unnamed European customer ordered 10 of its CSeries aircraft in a transaction valued at $628 million, underscoring its goal to recruit a wide range of customers for the new narrow-body jet.

The purchase marks a third win for the more fuel-efficient aircraft at this year’s Paris Air Show, the industry’s biggest gathering, and is the Montreal-based planemaker’s eighth order overall. The unidentified customer placed a firm order for 10 of the smaller CS100 models, Bombardier said.

Other orders for the jet announced at the show include Korean Air Lines, South Korea’s flagship carrier, which agreed to buy 10 CS300 CSeries this week, plus 10 options and 10 purchase rights. Bombardier, the third biggest planemaker, also announced another unnamed customer that will be the first airline to fly the plane in 2013 after making 10 firm orders.

“This order tops off a very successful Paris Air Show and a strong wave of order activity in June, when we added five new customers,” Gary Scott, Bombardier’s commercial aircraft president, said in a statement today.

The deal announced today comes after another Bombardier CSeries customer, Republic Airways Holdings Inc. (RJET), ordered the first of Airbus SAS’s A319neo, a version of the single-aisle jet upgraded with new fuel-efficient engines, that targets Bombardier in the airline market of 100 to 149 seats.

Bombardier has said it will seek a wide range of customers, rather than a handful of blockbuster deals, to establish a market for its all-new aircraft that uses the geared turbofan engine from United Technologies Corp. (UTX)’s Pratt & Whitney unit.

To contact the reporter on this story: Rachel Layne in Paris at rlayne@bloomberg.net

To contact the editors responsible for this story: Benedikt Kammel at bkammel@bloomberg.net; Ed Dufner at edufner@bloomberg.net

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