BLOOMBERG BUSINESSWEEK TO LAUNCH NEW EDITION IN POLAND
Bloomberg Businessweek Polska is the first new foreign license for the magazine since it was acquired by Bloomberg
Warsaw, Poland, -- Point Group Business Unit and Bloomberg Businessweek announced plans today to publish a Polish- language edition of the magazine starting in the autumn of 2011. The new publishing agreement will allow Bloomberg Businessweek to expand its reach in one of the fastest growing economies in Europe.
Bloomberg Businessweek Polska will be published every two weeks and will feature content from Bloomberg’s 2,300 journalists worldwide, including its Warsaw, Poland bureau. It will include locally-focused business and financial content produced by Point Group Business Unit, a subsidiary of Platforma Mediowa Point Group SA. Michal Kobosko, project manager at Point Group Business Unit, will serve as editor-in- chief of Bloomberg Businessweek Polska.
This partnership further demonstrates Bloomberg’s commitment to global reach and continued growth. The global edition of Bloomberg Businessweek posted a 49% increase in advertising pages year-over-year in the first quarter of 2011 (according to the Publishers Information Bureau) and the addition of 37,000 individually paid subscribers in the second half of 2010, which was up 7% versus the prior year (according to the Audit Bureau of Circulation). In April 2011, the magazine launched its first iPad app to positive reviews from influential business and technology media outlets such as Tech Crunch and Business Insider and from users, who give the app an average of 4.5 out of 5 stars in reviews on the iTunes store. This kind of momentum supports research that readers and advertisers around the world are embracing the relaunched Bloomberg Businessweek.
“The magazine will extend Point Group’s portfolio to include a creative business magazine that fits perfectly with the development strategy of PMPG as a publisher,” said Michal M. Lisiecki, Platforma Mediowa Point Group SA president. “By launching Bloomberg Businessweek Polska, we are going to provide our readers with business information of the highest quality and our partners with an attractive channel through which to communicate with the market.”
“By working with Point Group, we will produce a Polish edition that will provide readers insight into the local and global marketplace and provide advertisers a way to reach an influential audience of business and financial professionals in Poland,” said Bloomberg Businessweek President Paul Bascobert. “We are pleased to be working with a dynamic publisher like Point Group.”
“Our goal is to combine Bloomberg Businessweek’s global influence with the local analysis offered by our Polish journalists and editors,” said Kobosko. “We believe that the Polish market will welcome a magazine that delivers insight and analysis of developments and trends in the larger global economy as well as in Poland.”
“Bloomberg is committed to growing the Bloomberg Businessweek brand in Poland and in other key business centers in order to extend our reach to the most influential audiences,” said Jonathan Foster Kenny, Vice President and International Sales Director for Bloomberg Businessweek. “This agreement with Point Group Business Unit will allow us to build an outstanding localized product for the growing business and financial sector in Poland.”
About POINT GROUP BUSINESS UNIT:
POINT GROUP BUSINESS UNIT is subsidiary of Platforma Mediowa Point Group with a view to become a professional player in the market for developing, managing and publishing business- related content. One of the aspects of the project involved the launch of a new business title. The project is managed by Michał Kobosko.
About Platforma Mediowa Point Group:
Platforma Mediowa Point Group was set up in 1997 by a student, Michał Lisiecki, who currently acts as the President of the Management Board and one of company’s major shareholders. From that year on, the company has been consistently implementing its development strategy, investing in new projects and extending its media portfolio. PMPG SA Group members include an Internet broker, advertising agency and press distribution network. Since 2006, PMPG SA (WSE: POINTGROUP, PGM) has been listed on the Warsaw Stock Exchange. Publications released by PMPG SA and its subsidiaries include WPROST, one of top Polish opinion weeklies, FILM - the oldest Polish movie magazine, “Machina” - top trendy music magazine and “?dlaczego” - student magazine.
About Bloomberg Businessweek:
Named one of the most successful and influential magazines of 2011 by Adweek, Bloomberg Businessweek is a trusted source of essential, comprehensive insight that business leaders depend on to get ahead. Bloomberg Businessweek offers a global perspective to help senior executives profit from smarter, faster, and more informed decisions. Founded in 1929, the magazine is a market leader, with more than 4.7 million readers each week in 140 countries. Drawing on more than 2,300 journalists in 146 bureaus across 72 countries, Bloomberg Businessweek covers the business world like no one else can.
Bloomberg, the global business and financial information and news leader, gives influential decision makers a critical edge by connecting them to a dynamic network of information, people and ideas. The company’s strength-delivering data, news and analytics through innovative technology, quickly and accurately - is at the core of the Bloomberg Professional service, which provides real time financial information to more than 300,000 subscribers globally. Bloomberg’s enterprise solutions build on the company’s core strength, leveraging technology to allow customers to access, integrate, distribute and manage data and information across organizations more efficiently and effectively. Through Bloomberg Law, Bloomberg Government and Bloomberg New Energy Finance, the company provides data, news and analytics to decision makers in industries beyond finance. And Bloomberg News, delivered through the Bloomberg Professional service, television, radio, mobile, the Internet and two magazines, Bloomberg Businessweek and Bloomberg Markets, covers the world with more than 2,300 news and multimedia professionals at 146 bureaus in 72 countries. Headquartered in New York, Bloomberg employs more than 13,000 people in 185 locations around the world.
Contact for Bloomberg Business week: Patti Straus, +1 212-617-3279, email@example.com
Contact for Point Group: Anna Pawlowska-Pojawa, +48 22 347 51 17, firstname.lastname@example.org
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