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Bordeaux En Primeur Sales May Halve From 2009 as Buyers Balk, FT Reports
French Bordeaux wine makers are facing a drop in sales after boosting prices of their 2010 vintage, the Financial Times reported, citing Simon Staples, Sales and Marketing Director from wine merchant Berry Bros & Rudd.
The merchant will sell half as much as last year, Staples said in the report. Investment values of the 2009 vintage have not risen much, curbing investors’ interest in paying 20 percent more for 2010 production, according to the report. The 2010 vintage is exceptional, the FT said.
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