Gap Sinks Most Since 2002 After Cutting Profit Outlook 22% on Higher Costs

Gap Inc. (GPS), the largest U.S. apparel chain, dropped the most in almost 10 years after cutting its full-year profit forecast by 22 percent as costs to make clothes rose faster than expected.

Fiscal 2011 profit will be as much as $1.50 a share, the San Francisco-based company said yesterday in an e-mailed statement after U.S. markets closed. Gap had previously forecast a maximum of $1.93 a share.

Expenses per unit will rise 20 percent in the second half, outweighing price increases, Gap said. The apparel industry is facing cost inflation for the first time in two decades because of surging cotton prices and increased pay for workers who make clothes in China and other parts of Asia. Retailers have said they plan to raise prices to counter the higher costs.

“While we acknowledge that costing pressure is impacting our business, we’re working hard to navigate this short-term macro challenge to our profitability in the current fiscal year,” Chairman and Chief Executive Officer Glenn Murphy said in the statement.

Gap fell $4.07, or 17 percent, to $19.22 at 4 p.m. in New York Stock Exchange composite trading.

Aeropostale Drops

Aeropostale Inc. (ARO), the New York-based teen retailer, also plummeted after forecasting second-quarter profit of as much as 16 cents a share. Analysts projected 27 cents, according to estimates compiled by Bloomberg. The shares dropped $3.04 to $18.30.

The teen chain also declined to reiterate its full-year profit guidance made in March because of uncertainty surrounding the second half of the year.

Gap’s first-quarter net income fell 23 percent to $233 million, or 40 cents a share, in the period ended April 30, from $302 million, or 45 cents, a year earlier. Analysts projected 39 cents, the average of 28 estimates compiled by Bloomberg. Total sales declined 1 percent to $3.3 billion while online revenue gained 18 percent to $348 million.

Murphy has boosted profits by closing underperforming stores and shrinking other locations in a U.S. market the company describes as mature. The retailer is now looking overseas for sales growth by expanding into new regions in the past year, including China and Italy.

Murphy has also shaken up the Gap North America brand, which has posted sales declines at stores open at least 52 weeks for six straight years, by replacing its president and head designer. So-called same-store sales fell 3 percent in the first quarter at the chain’s namesake brand.

“We are disappointed in our quarterly performance, however remain invigorated by the opportunities ahead,” Murphy said.

To contact the reporter on this story: Matthew Townsend in New York at mtownsend9@bloomberg.net

To contact the editor responsible for this story: Robin Ajello at rajello@bloomberg.net

Press spacebar to pause and continue. Press esc to stop.

Bloomberg reserves the right to remove comments but is under no obligation to do so, or to explain individual moderation decisions.

Please enable JavaScript to view the comments powered by Disqus.