Apple Brand Value at $153 Billion Overtakes Google for Top Spot
Apple Inc. (AAPL), maker of the iPhone, iPad and iMac, overtook search-engine giant Google Inc. (GOOG) to become the world’s most valuable brand, WPP Plc said in a report today.
Apple’s brand value climbed 84 percent in the past year to $153.3 billion, WPP’s Millward Brown unit said. Google’s brand lost 2 percent to $111.5 billion, ending four years atop the rankings, while International Business Machines Corp. (IBM) climbed 17 percent to be the No. 3, ahead of McDonald’s Corp. (MCD)
New versions of the iPhone and iMac, and the introduction of the iPad tablet, helped Cupertino, California-based Apple almost double sales and profit for the latest quarter. Apple, which overtook Redmond, Washington-based Microsoft Corp. (MSFT), as the most-valuable technology company by market value in May 2010, boosted its share of the global phone market and is the leading seller of tablet computers.
“It’s clear that every single Apple employee, from Steve Jobs and Tim Cook to the summer interns, see protecting and nurturing that brand as a top priority,” Millward Brown Chief Executive Officer Eileen Campbell wrote in the report. “Tablet computing also drove value growth not just for Apple, but also for the providers who support yet another networked device.”
Facebook Inc., operator of the world’s largest social- networking site, had a 246 percent climb in brand value, the fastest, to become the No. 35 brand at $19.1 billion, according to the report. Baidu Inc., Google’s Chinese rival, posted the second-fastest climb at 141 percent, to be the No. 29 brand at $22.6 billion.
Twelve of the top 100 global brands were from China, led by China Mobile Ltd. (941) at No. 9 and Industrial & Commercial Bank of China Ltd. at No. 11. Amazon.com Inc. (AMZN), which ranked 14th, overtook Wal-Mart Stores Inc. (WMT), which ranked 15th, to become the most-valuable retail brand.
To contact the reporter on this story: Tim Culpan in Taipei at tculpan1@bloomberg.net.
To contact the editor responsible for this story: Young-Sam Cho at ycho2@bloomberg.net.
Apple Brand Value at $153 Billion Overtakes Google
Bradley C. Bower/Bloomberg
New versions of the iPhone and iMac, and the introduction of the iPad tablet, helped Cupertino, California-based Apple almost double sales and profit for the latest quarter.
New versions of the iPhone and iMac, and the introduction of the iPad tablet, helped Cupertino, California-based Apple almost double sales and profit for the latest quarter. Photographer: Bradley C. Bower/Bloomberg
May 9 (Bloomberg) -- Cristiana Pearson, a director at Millward Brown Optimor, discusses the company's study of the world's most valuable global brands, topped by Apple Inc. She talks with Mark Barton on Bloomberg Television's "Countdown." (Source: Bloomberg)
May 6 (Bloomberg) -- Apple Inc. started selling the latest version of its iPad tablet computer in China, as the world’s most valuable technology company fends off competition from products offered by local rivals including Lenovo Group Ltd. Hundreds of people waited in line outside Apple’s store in Shanghai’s Lujiazui financial district before the 8 a.m. opening time. Bloomberg's Margaret Conley reports. (Source: Bloomberg)
Apple Brand Value at $153 Billion Overtakes Google
Jin Lee/Bloomberg
Pedestrians walk past the Apple store on Fifth Avenue in New York.
Pedestrians walk past the Apple store on Fifth Avenue in New York. Photographer: Jin Lee/Bloomberg
iPad 2 in China
ChinaFotoPress/Getty Images
People queue to buy iPad 2 at an Apple store in Shanghai, China.
People queue to buy iPad 2 at an Apple store in Shanghai, China. Photographer: ChinaFotoPress/Getty Images
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