Greycroft Says It Hired Sheynkman, Bricault as Venture Capital Partners

Greycroft Partners LLC, the venture-capital firm started by Alan Patricof, hired Paul Bricault, formerly of the William Morris Agency, and software- industry veteran Kirill Sheynkman as venture partners.

Bricault will work out of the firm’s Los Angeles office, and Sheynkman is joining the firm’s headquarters in New York, Greycroft said today in an e-mailed statement. Greycroft also hired Alan Gould, a former executive at Nielsen Holdings NV, as an executive in residence in New York.

Founded in 2006, Greycroft profited in February from AOL Inc. (AOL)’s purchase of the Huffington Post for $315 million. Adding Bricault gives Greycroft an executive with 20 years of experience in the entertainment and media industries. Sheynkman was previously chief executive officer of three software startups, including cloud-computing company Elastra Corp.

Greycroft raised $75 million for its first fund in 2006, the year it invested in Huffington Post, and followed that with a $130 million fund in 2010. Prior to Greycroft, Patricof, 76, headed private-equity firm Apax Partners for more than three decades.

To contact the reporter on this story: Ari Levy in San Francisco at alevy5@bloomberg.net;

To contact the editor responsible for this story: Thomas Giles at tgiles5@bloomberg.net

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