Levi Strauss to Bring Denizen Jeans Brand to U.S., FT Reports

Levi Strauss & Co. plans to sell its Denizen brand of low-cost jeans, which it introduced in China and other Asian countries, in the U.S., starting in the summer, the Financial Times reported, citing Aaron Boey, Denizen’s president.

To contact the reporter on this story: Alan Purkiss in London on apurkiss@bloomberg.net.

To contact the editor responsible for this story: Colin Keatinge at ckeatinge@bloomberg.net.

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