Google CEO Page Is Said to Elevate Seven Managers to Top Posts in Shakeup

Google Inc. (GOOG) Chief Executive Officer Larry Page promoted seven of his managers to senior executive positions in a shakeup aimed at streamlining decision making, according to a person briefed on the changes.

Those promoted include Salar Kamangar, who leads the YouTube video-sharing site, and Andy Rubin, chief of mobile, said the person, who asked not to be identified because the changes haven’t been announced. Vic Gundotra, head of the company’s social initiatives, and Susan Wojcicki, who runs advertising, are also stepping into new roles. All the executives will report directly to Page, the person said.

Page, who took on the CEO role April 4, is revamping leadership to create clearer lines of accountability and responsibility, said Chris Gaither, spokesman for Google. Page, who succeeds Eric Schmidt, aims to accelerate the drive into new growth areas as Web users spend more time on social sites like Facebook Inc. and Apple Inc. poses a threat in advertising.

“It was more of a significant change than we expected,” said Clayton Moran, a Boca Raton, Florida-based analyst at Benchmark Co., who rates the stock a buy and doesn’t own the stock. “If they can be a little bit more agile and be faster, that could certainly help them.”

Page’s changes are also designed to streamline engineering and product development, placing a single manager in charge of each product group, Gaither said. He declined to comment on the specifics of the shakeup.

Other promotions include Sundar Pichai, who’s heading the Chrome Web browser and operating system, and Alan Eustace, who leads engineering and research, said the person briefed on the matter. Jeff Huber oversees commerce and local efforts, the person said.

The promotions were previously reported by the Los Angeles Times.

Google, based in Mountain View, California, fell $1.84 to $578.16 at 4 p.m. New York time on the Nasdaq Stock Market. The shares have fallen 2.7 percent this year.

Editors: Tom Giles, Nick Turner.

To contact the reporter on this story: Brian Womack in San Francisco at bwomack1@bloomberg.net

To contact the editor responsible for this story: Tom Giles at tgiles5@bloomberg.net

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Larry Page, co-founder of Google Inc., listens as Bill Clinton, former U.S. President, speaks during the closing of the Clinton Global Initiative in New York in 2007.

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Photographer: Daniel Acker/Bloomberg

Larry Page, co-founder of Google Inc., listens as Bill Clinton, former U.S. President, speaks during the closing of the Clinton Global Initiative in New York in 2007. Close

Larry Page, co-founder of Google Inc., listens as Bill Clinton, former U.S. President, speaks during the closing of... Read More

Photographer: Jin Lee/Bloomberg

Andy Rubin, vice president of engineering for Google Inc.. Close

Andy Rubin, vice president of engineering for Google Inc..

Photographer: Ramin Talaie/Bloomberg

Vic Gundotra, vice president of engineering at Google Inc. Close

Vic Gundotra, vice president of engineering at Google Inc.

Source: Google Inc. via Bloomberg

Susan Wojcicki, senior vice president of product management at Google Inc. Close

Susan Wojcicki, senior vice president of product management at Google Inc.

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