Biggest Brazil IPO of 2011 to Raise Up to $896 Million for Retailer Luiza

Magazine Luiza SA, a Brazilian electronic goods and furniture retailer, and its shareholders may raise as much as 1.43 billion reais ($896 million) in an initial public offering that would be the biggest in the nation this year.

The company plans to sell up to 67.9 million common shares at 16 reais to 21 reais each, according to a prospectus published on the company’s website today. The shares are scheduled to be priced on April 28 and begin trading on May 2.

Brazilian cement maker Empresa de Cimentos Liz SA canceled on April 5 a plan to sell shares in an IPO after demand didn’t meet expectations. Five companies sold shares for the first time in the Brazilian market since January. T4F Entretenimento SA, the Brazilian live-entertainment company whose name stands for Time For Fun, and its shareholders postponed the pricing date for its share sale to April 11 from April 7, according to a statement published in Valor Economico today.

“This is not exactly a great moment for IPOs,” said Rogerio Freitas, a partner at Rio de Janeiro-based hedge fund Teorica Investimentos, in a telephone interview. “Rising interest rates in developed nations may hurt equity markets. Only good companies will get good results from share offerings.”

Magazine Luiza’s offering would be the biggest since QGEP Participacoes SA, the oil company owned by Queiroz Galvao SA, raised 1.32 billion reais in February.

The retailer operates 604 stores in Brazil and posted net profit of 68.8 million reais in 2010, reversing a 92.7 million reais loss a year before, according to a statement sent Feb. 28 to the securities regulator CVM.

Banco Itau BBA SA is arranging the sale for Magazine Luiza.

To contact the reporters on this story: Francisco Marcelino in Sao Paulo at Ney Hayashi in Sao Paulo at

To contact the editor responsible for this story: David Papadopoulos at

Press spacebar to pause and continue. Press esc to stop.

Bloomberg reserves the right to remove comments but is under no obligation to do so, or to explain individual moderation decisions.

Please enable JavaScript to view the comments powered by Disqus.