M&C Saatchi Plc (SAA) will announce on March 24 that it will buy a stake in Human Digital, a social network analysis company, the Financial Times reported today, without saying where it got the information.
M&C Saatchi will buy 25 percent of Human Digital, Mark Kleinman reported in his column in the FT. The company helps clients gain insight about internet sites including Twitter, he said. M&C Saatchi may also announce further purchases on that day, when it is due to report full-year results, he commented, without elaborating further.
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