M&C Saatchi to Buy Stake in Internet Analysis Company, FT Says

M&C Saatchi Plc (SAA) will announce on March 24 that it will buy a stake in Human Digital, a social network analysis company, the Financial Times reported today, without saying where it got the information.

M&C Saatchi will buy 25 percent of Human Digital, Mark Kleinman reported in his column in the FT. The company helps clients gain insight about internet sites including Twitter, he said. M&C Saatchi may also announce further purchases on that day, when it is due to report full-year results, he commented, without elaborating further.

To contact the reporter on this story: Clementine Fletcher in London cfletcher5@bloomberg.net.

To contact the editor responsible for this story: Celeste Perri at cperri@bloomberg.net.

Bloomberg reserves the right to edit or remove comments but is under no obligation to do so, or to explain individual moderation decisions.

Please enable JavaScript to view the comments powered by Disqus.