M&C Saatchi to Buy Stake in Internet Analysis Company, FT Says

M&C Saatchi Plc (SAA) will announce on March 24 that it will buy a stake in Human Digital, a social network analysis company, the Financial Times reported today, without saying where it got the information.

M&C Saatchi will buy 25 percent of Human Digital, Mark Kleinman reported in his column in the FT. The company helps clients gain insight about internet sites including Twitter, he said. M&C Saatchi may also announce further purchases on that day, when it is due to report full-year results, he commented, without elaborating further.

To contact the reporter on this story: Clementine Fletcher in London cfletcher5@bloomberg.net.

To contact the editor responsible for this story: Celeste Perri at cperri@bloomberg.net.

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