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Ghana Google Searches Target Classified Ad Service, Company Says

Google Inc.’s classified- advertisement service, Google Trader, accounts for as much as 8 percent of all searches from Ghana, according to the company.

The service became available in the West African nation three months ago and has become a “killer app,” Nelson Mattos, Google’s vice president of product management and engineering for Europe, the Middle East, and Africa, said in an interview yesterday in Dakar, Senegal, where the company was holding a conference.

“In terms of the success of people trying to sell goods finding more buyers, and people looking for jobs finding more opportunities, this has a tremendous effect on the overall economy,” he said. Ghana had 4.3 Internet users per 100 people in 2008, according to the most recent data available from the World Bank.

To contact the reporter on this story: Drew Hinshaw in Dakar via Accra at ebowers1@bloomberg.net.

To contact the editor responsible for this story: Antony Sguazzin at asguazzin@bloomberg.net.

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