Bill Murray's Pro-Am Cinderella Story Helps Pebble Beach Golf Ratings Rise

Preliminary television ratings for the AT&T Pebble Beach National Pro-Am rose 53 percent over a year earlier as D.A. Points captured his first U.S. PGA Tour title and comedian Bill Murray also finished a winner.

The tournament, televised by CBS Sports, was seen in an average of 2.6 percent of U.S households in the top 56 television markets, Jerry Caraccioli, a spokesman for the CBS Corp. network, said in an e-mail.

The 2010 tournament drew a 1.7 rating as Dustin Johnson won for the second straight year, with the pro-am title going to the team of Paul Goydos and Robert Stuart, an executive for Hertz Global Holdings Inc.

Points, 34, shot a 5-under-par 67 during yesterday’s final round at Pebble Beach Golf Links in Pebble Beach, California, to finish at 15-under-par 271 for the tournament, two shots better than Hunter Mahan.

Points also teamed with the 60-year-old Murray for a two- shot win in the pro-am, which was first hosted in 1937 by singer Bing Crosby. Murray -- who reprised his bumbling greenskeeper character Carl Spackler from the 1980 movie “Caddyshack” on the 18th green -- earned his first win since he started playing and entertaining crowds at the tournament’s 1992 edition.

To contact the reporter on this story: Mason Levinson in New York at mlevinson@bloomberg.net.

To contact the editor responsible for this story: Michael Sillup at msillup@bloomberg.net.

Bloomberg reserves the right to edit or remove comments but is under no obligation to do so, or to explain individual moderation decisions.

Please enable JavaScript to view the comments powered by Disqus.