U.K. Government Request for Free Ad Space Is Rejected, FT Says
By Alan Purkiss -
2011-02-01T06:07:26Z
U.K. media and advertising companies rejected a government request to help it promote its policies by donating millions of pounds’ worth of work and advertising space free of charge, the Financial Times reported.
The request came from Cabinet Office Minister Francis Maude and Steve Hilton, Prime Minister David Cameron’s head of policy, the newspaper said.
The Advertising Association, a trade group, dismissed the idea as “not the most effective approach,” the FT said.
To contact the reporter on this story: Alan Purkiss in London on apurkiss@bloomberg.net.
To contact the editor responsible for this story: Colin Keatinge in London at ckeatinge@bloomberg.net.
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