Britannia’s Sinha Says Cookie Maker’s Costs ‘Keep Going Up’

Atul Sinha, vice president of new business development at Britannia Industries Ltd., comments on food inflation and rising raw material costs. Sinha spoke in a telephone interview from Bangalore on Jan. 14.

Britannia, backed by Arisaig Partners, is India’s largest maker of cookies.

“Food inflation is a matter of great concern. Commodities have become extremely volatile. We are now operating in a scenario which is extremely unpredictable as far as commodities are concerned. Input cost keeps going up.”

“Wheat is going up, edible oil is going up, vegetables are going up, nuts are going up. There is an inflationary trend everywhere.”

On the impact of inflation on profitability:

“It’s a tight-rope walk.”

“So far we have not raised prices. I cannot say what will happen in the future.”

To contact the reporter on this story: Malavika Sharma in New Delhi at

To contact the editor responsible for this story: Hari Govind at

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