M&C Saatchi Plc, the ad agency formed by brothers Maurice and Charles Saatchi in 1995, will promote Britain’s “You’re Invited” marketing campaign to generate interest around the royal wedding and 2012 Olympics.
The agency will work on a pro bono basis for the five months through May 2011, M&C Saatchi said in an e-mailed statement today. The agency’s role will include the creation of traditional and digital advertising, guidelines development, campaign monitoring and research on strategy and effectiveness.
Other events to be promoted by the agency will be the Queen’s Diamond Jubilee and Paralympic Games, both in 2012, M&C Saatchi said.
To contact the editor responsible for this story: Vidya Root at firstname.lastname@example.org.