Italy October Advertising Spending: Summary

Following is a summary of the October advertising expenditure in Italy as reported by Nielsen Media Research in Milan:

===============================================================================
                              Jan.-Oct.      Jan.-Oct.   YtD Change  YtD Change
                                   2010           2009       Level           %
===============================================================================
                                  --------- Million Euros ---------
Total advertising                 6,969          6,715          255        3.8%
-------------------------------------------------------------------------------
  Television                      3,781          3,556          225        6.3%
  Press                           1,848          1,928          -80       -4.1%
    Daily                         1,119          1,135          -16       -1.5%
      National                      573            568            5        1.0%
      Local                         329            338          -10       -2.9%
      Other                         217            229          -12       -5.3%
    Periodicals                     664            712          -48       -6.7%
  Radio                             382            347           35       10.2%
  Internet                          277            236           42       17.7%
===============================================================================
                              Jan.-Oct.      Jan.-Oct.   YtD Change   YtD Change
                                   2010           2009       Level           %
===============================================================================
                                  --------- Million Euros ---------
  Outdoor advertising               114            111            3        3.1%
  Cinema                             37             34            2        7.3%
===============================================================================
SOURCE: Nielsen Media Research

-- Editor: Mark Evans

To contact the reporter on this story: Giovanni Salzano in Rome at gsalzano@bloomberg.net

To contact the editor responsible for this story: Marco Babic at mbabic@bloomberg.net

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