Italy October Advertising Spending: Summary
By Giovanni Salzano -
2010-12-16T10:59:03Z
Following is a summary of the October advertising expenditure in Italy as reported by Nielsen Media Research in Milan:
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Jan.-Oct. Jan.-Oct. YtD Change YtD Change
2010 2009 Level %
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--------- Million Euros ---------
Total advertising 6,969 6,715 255 3.8%
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Television 3,781 3,556 225 6.3%
Press 1,848 1,928 -80 -4.1%
Daily 1,119 1,135 -16 -1.5%
National 573 568 5 1.0%
Local 329 338 -10 -2.9%
Other 217 229 -12 -5.3%
Periodicals 664 712 -48 -6.7%
Radio 382 347 35 10.2%
Internet 277 236 42 17.7%
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Jan.-Oct. Jan.-Oct. YtD Change YtD Change
2010 2009 Level %
===============================================================================
--------- Million Euros ---------
Outdoor advertising 114 111 3 3.1%
Cinema 37 34 2 7.3%
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SOURCE: Nielsen Media Research
-- Editor: Mark Evans
To contact the reporter on this story: Giovanni Salzano in Rome at gsalzano@bloomberg.net
To contact the editor responsible for this story: Marco Babic at mbabic@bloomberg.net
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