China Mobile Ranked as China’s Most Valuable Brand

Following is a table ranking Chinese brands from Millward Brown’s inaugural <a href=“http://www.millwardbrown.com/Global/News/PressReleases/PressReleaseDetails/10-12-14/BrandZ_Top_50_Most_Valuable_Chinese_Brands_Announced.aspx” title=“Link%20to%20report”>BrandZ Top 50 Most Valuable Chinese Brands</a>.

The rankings are based on a combination of financial data and consumer opinions to determine a dollar value for the brand.

Valuations are in millions of U.S. Dollars.

==============================================================================
2010                                                               Brand Value
Rank Company                       Business                          US$ mln
==============================================================================
1    China Mobile                  Mobile Phones                      56,074
2    ICBC                          Financial Services                 38,090
3    Bank of China                 Financial Services                 22,344
4    China Construction Bank       Financial Services                 21,676
5    China Life                    Insurance provider                 18,320
6    Agricultural Bank of China    Financial Services                 16,494
7    Petrochina                    Oil & Gas                          14,223
8    Tencent                       Internet Service Portal            12,199
9    Baidu                         Search Engine                       9,715
==============================================================================
2010                                                               Brand Value
Rank Company                       Business                          US$ mln
==============================================================================
10   Ping An                       Insurance Provider                  8,443
11   China Merchants Bank          Financial Services                  6,924
12   Maotai                        Liquor Producer                     5,790
13   Air China                     Transport                           5,542
14   China Pacific Insurance       Insurance provider                  3,545
15   Wu Liang Ye                   Liquor Producer                     2,449
16   Lenovo                        Computer Hardware                   2,317
17   China Unicom                  Telecom                             2,307
18   Suning                        Electrical Appliance Retailer       2,203
19   BYD                           Car Manufacturer                    2,114
20   Mengniu                       Dairy Mfg / Distributor             2,070
21   China Southern Airlines       Transport                           1,917
22   Chang Yu                      Wine Prod & Retail                  1,823
23   Yili                          Dairy Mfg / Distributor             1,773
24   Li Ning                       Sportswear Manufacturer             1,445
25   Midea                         Household Appliances                1,408
26   Shineway Group                Processed Meats                     1,405
==============================================================================
2010                                                               Brand Value
Rank Company                       Business                          US$ mln
==============================================================================
27   Yunnan Baiyao                 Herbal Remedy Producer              1,277
28   China Telecom                 Telecom                             1,264
29   Haier                         Household Appliances                1,246
30   Yurun                         Processed Meats                     1,176
31   Meters/bonwe                  Casual Wear Producer & Retail       1,109
32   Gree                          Air Conditioning Mfg & Retail       1,033
33   Bawang                        Herbal Hair Care Products Mfg       1,015
34   Gome                          Electrical Appliance Retailer         890
35   Tsingtao                      Beer Producer                         864
36   Yanjing                       Beer Producer                         770
37   999                           Pharmaceutical Manufacturer           676
38   Hua Xia Bank                  Financial Services                    657
39   Snow                          Beer Producer                         621
40   sina.com                      Web Portal                            554
41   Tong Ren Tang                 Herbal Remedy Producer                542
42   Bright                        Dairy Mfg / Distributor               522
43   Anta                          Sportswear                            464
==============================================================================
2010                                                               Brand Value
Rank Company                       Business                          US$ mln
==============================================================================
44   361 Degrees                   Sportswear                            322
45   Sinopec                       Oil & Gas Prod / Distributor          321
46   Hisense                       Household Appliance Mfg               247
47   Founder                       Computer Hardware                     185
48   Hui Yuan                      Soft Drinks Producer                  177
49   Fulinmen                      Cooking Oil Producer                  160
50   Great Wall                    Wine Producer & Retailer              147
==============================================================================

Source: <a href=“http://www.millwardbrown.com” title=“Millward%20Brown%20website”>Millward Brown</a>

To contact the reporter on this story: Minh Bui in Tokyo at mbui@bloomberg.net

To contact the editor responsible for this story: Michael Munoz at mjmunoz@bloomberg.net

Press spacebar to pause and continue. Press esc to stop.

Bloomberg reserves the right to remove comments but is under no obligation to do so, or to explain individual moderation decisions.

Please enable JavaScript to view the comments powered by Disqus.