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Rupert Murdoch's News Corp. Sues IMG Holdings Over `The Daily' Trademark

A company owned by Rupert Murdoch’s News Corp. sued publisher IMG Worldwide Inc. over the trademark for the name The Daily, which News Corp. plans to introduce as a tablet-computer news publication.

News Corp.’s The Daily Holdings Inc. is seeking a court ruling that The Daily won’t infringe IMG’s trademark for its fashion publication, The Daily Front Row, according to a complaint filed today in federal court in New York.

“IMG has claimed it has exclusive rights to use the words ‘The Daily’ as the name of a publication,” New York-based News Corp. said in an e-mailed statement. “Those words are a generic phrase and cannot be protected as the name of a media outlet.”

The Daily, featuring general news, sports, the arts and opinion, will be introduced early next year as a subscription product, initially on Apple Inc.’s iPad, according to the lawsuit. IMG claimed that it holds common-law trademark rights for the name The Daily, the complaint states.

Representatives of Cleveland-based IMG weren’t immediately available for comment. The Daily Front Row, a print and Web publication for the fashion industry, has an iPad application, according to the complaint.

The Daily Holdings, also known as TDH, said in the complaint that IMG counsel notified News Corp. in November that it owns two trademarks for The Daily Front Row and common law rights for The Daily. At a meeting between the two companies Dec. 9, TDH was “persuaded” that an IMG trademark lawsuit was “not only likely but imminent.”

A subscription for The Daily will cost $1 a week, according to two people familiar with the plans who declined to be named because the project hasn’t been formally announced. There will be no print edition, according to the complaint.

The case is The Daily Holdings Inc. v. IMG Worldwide Inc., 10-9204, U.S. District Court, Southern District of New York (Manhattan).

To contact the reporter on this story: Don Jeffrey in New York at djeffrey1@bloomberg.net.

To contact the editor responsible for this story: David E. Rovella at drovella@bloomberg.net

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