Suntory Forms Partnership With South Korea’s Oriental Brewery

Suntory Holdings Ltd., Japan’s third- largest brewer, formed a partnership with KKR & Co.’s Oriental Brewery Co. unit to sell its premium beer in South Korea from today.

Suntory will use Oriental Brewery’s distribution network to supply its Premium Malt’s beer, the Osaka-based company said in a statement today.

Imported beer demand in South Korea has doubled in the past five years, according to Sapporo Holdings Ltd. Japanese brewers are trying to boost overseas sales as domestic beer shipments have fallen 2.8 percent this year.

Tokyo-based Sapporo, Japan’s fourth-largest brewer, teamed with Maeil Dairy Industry Co. to sell beer in South Korea, it said last month.

To contact the reporter on this story: Naoko Fujimura in Tokyo at nfujimura@bloomberg.net

To contact the editor responsible for this story: Frank Longid at flongid@bloomberg.net

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