Advertising sales worldwide will increase 5.4 percent to $412 billion next year, with Argentina, India and China leading the way, according to researcher MagnaGlobal, part of Interpublic Group of Cos.
The forecast, up from 4.2 percent previously, reflects a steadily improving global economy and brighter outlook for the media industry, New York-based Magna said in a report. Growth this year will reach 6.9 percent, exceeding the firm’s estimate of 5.6 percent.
Online advertising will overtake newspapers as the world’s second-largest ad medium behind TV by 2013, Magna said. Internet ad revenue may reach $117 billion by 2016, according to Magna’s report.
To contact the editors responsible for this story: Peter Elstrom at email@example.com.