U.S. 3rd Quarter American Customer Satisfaction Index

U.S. customer satisfaction fell in the 3rd quarter to 75.7 from 75.9 the previous quarter, according to the American Customer Satisfaction Index.

Customer satisfaction in the manufacturing non-durable goods sector of the economy, which is comprised of food manufacturing, apparel, athletic shoes, and pet food, fell in the 3rd quarter to 81.3 from 81.5 a year earlier. Each quarter the University of Michigan surveys a different sector.

The following table details changes in both the overall customer satisfaction index and the yearly change in the index for the manufacturing non durables sector:

===============================================================================
                                3Q     2Q     1Q     4Q     3Q     2Q     1Q
                               2010   2010   2010   2009   2009   2009   2009
===============================================================================
Customer satisfaction index    75.7   75.9   75.9   75.9   76.0   76.1   76.0
------------------------------------------------------------------------------
===============================================================================
                                3Q     3Q     3Q     3Q     3Q     3Q     3Q
                               2010   2009   2008   2007   2006   2005   2004
===============================================================================
MANUFACTURING - NON-DURABLES   81.3   81.5   82.3   81.7   82.3   81.8   80.8
Food Processing                  81     83     83     81     83     82     81
  H.J. Heinz Company             88     89     89     90     87     91     88
  Hershey Foods Corporation      86     87     85     87     86     86     87
  Quaker Foods                   86     87     87     86     85     88     86
  Mars Inc.                      85     87     86     86     86     83     85
  Sara Lee Corporation           85     85     84     82     85     81     84
  Nestle S.A.                    84     85     83     83     84     83     83
  General Mills Inc.             83     83     84     83     84     82     84
  ConAgra Foods Inc.             83     78     84     83     83     86     82
  Campbell Soup Company          82     82     80     83     82     81     79
  Dole Food Company Inc.         82     84     83     83     82     81     79
  Kellogg Company                81     85     85     83     85     81     81
  Kraft Foods Inc.               81     83     85     84     86     84     84
  All Others                     80     82     83     81     83     82     81
  Tyson Foods Inc.               77     82     80     78     78     79     79
Apparel                          83     82     80     82     80     81     79
===============================================================================
                                3Q     3Q     3Q     3Q     3Q     3Q     3Q
                               2010   2009   2008   2007   2006   2005   2004
===============================================================================
  VF Corporation                 85     81     83     84     82     82     79
  All Others                     83     82     79     82     80     81     79
  Levi Strauss                   81     83     78     80     79     79     80
  Jones Apparel                  81     83     84     81     79     82     77
  Hanesbrands                    81     82     80     82     82     79     79
  Liz Claiborne                  79     82     79     79     81     78     79
Athletic Shoes                   80     80     79     79     76     77     82
  Adidas AG                      82     78     78     77     78     75     77
  All Others                     80     83     82     83     81     79     83
  NIKE Inc.                      80     79     78     75     72     75     78
Pet Foods                        83     84     84     84     83     82     83
  Mars Inc.                      85     83     84     82     82     82     83
  All Others                     85     84     84     85     83     83     82
  Del Monte Foods                83     80     83     83     82     83     79
  Hill’s Pet Nutrition           82     80     81     85     83     82     83
  Nestle Purina Petcare          82     86     84     84     82     81     84
  The Iams Company               80     85     81     82     83     81     82
===============================================================================
SOURCE: University of Michigan Business School, American Society for Quality
 and the CFI Group.

To contact the reporter on this story: Kristy Scheuble in Washington at kmckeaney@bloomberg.net

To contact the editor responsible for this story: Marco Babic at mbabic@bloomberg.net

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