Plug-in-Vehicles May Make up 22% of US Auto Sales by 2030

  Plug-in-Vehicles May Make up 22% of US Auto Sales by 2030

 Bloomberg New Energy Finance has released its US sales forecast for plug-in
electric vehicles to 2030, prior to the release of the Nissan Leaf and GM Volt

Business Wire

NEW YORK -- November 02, 2010

Plug-in electric vehicles, including plug-in hybrids and battery electric
vehicles, have the potential to make up 9% of auto sales in 2020 and 22% in
2030 (1.6 million and 4 million vehicle sales respectively), according to
research company Bloomberg New Energy Finance. Achieving such growth levels,
however, will be dependent on two key factors - aggressive reductions in
battery costs and rising gasoline prices.

In the short term, price will be the most significant limitation to the uptake
of both plug-in hybrid vehicles like the GM Volt and fully electric vehicles
such as the Nissan Leaf. The median base price of autos sold between July 2009
and June 2010 in the US was $21,800. By comparison, the Nissan Leaf will cost
$26,280 after federal subsidies (including an allowance for charger
installation), which is a higher price point than three quarters of all new
auto sales.

The forecast is based on first identifying the ‘addressable market’ for
plug-in vehicles – those consumer segments which can afford the vehicle, have
suitable range requirements and have access to an appropriate location for
charging. The second step models the proportion of consumers within the
addressable market that might actually purchase such a vehicle.

Bloomberg New Energy Finance estimates that in 2011, the GM Volt will be
targeting an addressable market of 7% of total US auto sales, and the Nissan
Leaf 11%. However, actual sales will be much lower and limited by vehicle

The model also forecasts sensitivity to gas prices, which will have a
considerable effect on uptake. Rises in electricity prices do not affect sales
as severely, Bloomberg New Energy Finance concludes, as fuel costs are a lower
proportion of the total cost of ownership for electric vehicles.

Michael Liebreich, chief executive of Bloomberg New Energy Finance, commented:
“2011 will see the launch of a large number of new plug-in hybrid and electric
vehicle models around the world. It’s not just car companies who have a lot
riding on their success - utilities; oil companies; whole countries will feel
the impact if there is rapid uptake."

Glen Walker, lead transportation analyst at Bloomberg New Energy Finance said:
“Once we’ve seen the launch of mainstream plug-in electric vehicles, we’ll
have much more empirical data on consumer reactions, which will be vital in
future forecasts.”

Bloomberg New Energy Finance’s plug-in vehicle forecasts are published as part
of its Energy Smart Technologies Insight Service.


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