South Korean Media Stocks Rated New ‘In-Line’ at Morgan Stanley

South Korean media stocks were rated “in-line” in new coverage at Morgan Stanley, which said recent announcements on deregulation should benefit advertising agencies while television broadcasting faces rising competition.

The brokerage initiated Cheil Worldwide Inc. and CJ CGV Co. with “overweight” ratings, according to a report by Shawn Kim and Hyun Taek Lee.

To contact the reporter on this story: Shiyin Chen in Singapore at

To contact the editor responsible for this story: Reinie Booysen at

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