Android Tops IPhone, BlackBerry Among New Buyers: Nielsen

Google Inc.’s Android software has become the most popular operating system in the U.S. among new smartphone buyers, passing the iPhone and BlackBerry platforms, according to Nielsen Co.

Android was the top choice for U.S. consumers who bought a smartphone in the past six months with Research In Motion Ltd.’s BlackBerry and Apple Inc.’s iPhone tied for second place, Nielsen said.

Android has surged in popularity because the software is free to any company that wants to build phones using it and a wide range of manufacturers have adopted it, including Motorola Inc. and HTC Corp. Verizon Wireless, the largest U.S. wireless operator, has promoted Android devices, and AT&T Inc., the exclusive U.S. carrier for the iPhone, now also offers several Android models.

“Distribution and choice is king,” said Roger Entner, Nielsen’s head of telecom research. “They expand their distribution to Verizon, Sprint and AT&T and introduce a whole slew of devices and their market share goes up like a rocket.”

AT&T, the second-largest U.S. wireless operator, said today it will start selling three new Motorola Android phones, ranging in price from $79.99 to $129.99 with a two-year contract.

In August, Nielsen said that Android had passed Apple’s iPhone in sales among new U.S. smartphone buyers in the second quarter, though it still trailed the BlackBerry.

Photographer: JB Reed/Bloomberg

A shopper tries out the new HTC Corp. 4G Evo phone, which is powered by Google Inc.'s Android software, at a Sprint store in New York. Close

A shopper tries out the new HTC Corp. 4G Evo phone, which is powered by Google Inc.'s... Read More

Close
Open
Photographer: JB Reed/Bloomberg

A shopper tries out the new HTC Corp. 4G Evo phone, which is powered by Google Inc.'s Android software, at a Sprint store in New York.

While BlackBerry retained the top spot among all U.S. smartphone owners with a 31 percent share, its lead over Apple is declining, Nielsen said. IPhone accounted for 28 percent of users and Android, 19 percent.

Google, based in Mountain View, California, climbed $15.88, or 3 percent, to $538.23 at 4 p.m. New York time in Nasdaq Stock Market trading. Google has dropped 13 percent this year, while RIM has declined 26 percent and Apple has jumped 37 percent.

To contact the reporter on this story: Hugo Miller in Toronto at hugomiller@bloomberg.net

To contact the editor responsible for this story: Peter Elstrom at pelstrom@bloomberg.net

Press spacebar to pause and continue. Press esc to stop.

Bloomberg reserves the right to remove comments but is under no obligation to do so, or to explain individual moderation decisions.

Please enable JavaScript to view the comments powered by Disqus.