London Cab Driver Wins 2010 Bloomberg Fantasy Baseball Challenge

  London Cab Driver Wins 2010 Bloomberg Fantasy Baseball Challenge

   43-year-old Paul Farrell Fends off Houston Mom and Fantasy Experts using
  Bloomberg tools to outdistance some of fantasy’s best names in season long
                                   contest

Business Wire

NEW YORK -- October 04, 2010

Paul Farrell, a 43-year-old first-time fantasy baseball player born and bred
in London, outdistanced six fantasy baseball experts and five other randomly
selected fans from around the globe to win the first-ever Bloomberg Baseball
Challenge a season long fantasy league that gave each of the players access to
Bloomberg’s Fantasy Baseball tools.

Paul Farrell of London wins the 2010 Bloomberg Baseball Challenge. (Photo:
Business Wire)

Paul Farrell of London wins the 2010 Bloomberg Baseball Challenge. (Photo:
Business Wire)

Farrell defeated a panel of experts that included: Harold Reynolds, MLB
Network Analyst; Ron Shandler, Founder of BaseballHQ.com; Lawr Michaels,
Senior Content Manager for Mastersball.com; Tim Heaney, Managing Editor of
KFFL.com; Steve Gardner, USA Today fantasy baseball columnist and Derek
VanRiper, Baseball Editor of Rotowire.com. It was the first time Farrell, a
self proclaimed “stats geek” who started seriously following baseball only
three years ago had ever played fantasy baseball.

“About three years ago an American tourist left a baseball magazine in my cab
and I started looking at the numbers and became interested, and then I started
watching on ESPN and I was hooked,” Farrell said. “I love stats, and although
I have played fantasy sports in the UK like football and cricket, there was
nothing like baseball, and the Bloomberg tools gave me a real chance to get
deeply involved and see how I could do against some great American experts. I
did my homework, made some educated guesses and away we went. I even put a
wager on the Texas Rangers at 35-1 at the start of the year, so baseball has
been very, very good to me.”

Farrell, who played under the name “Winnings Pitched,” prided himself on
listening to podcasts while driving his cab in London traffic and analyzing
every stat possible while selecting players like the Padres’ Mat Latos, the
Texas Rangers’ Colby Lewis and the Blue Jays’ Vernon Wells , and in picking up
the Indians’ Carlos Santana before he made a Major League splash.

He was followed in the standings by Martha Mitchell, a 54-year-old mother from
Houston, Texas, while veteran Shandler of Baseball HQ finished third, and
Gardner of USA Today finished fourth. The complete standings can be seen on:
http://www.rtsports.com/baseball/standings.php?LID=500093&UID=fantasybaseball

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About BLOOMBERG SPORTS

Launched in 2010, Bloomberg Sports takes the tools developed by Bloomberg, the
leading global provider in data and analytics, and applying applies them to
the vast data analysis opportunities in sports. Working with MLB.com and
NFL.com, Bloomberg Sports fantasy products give fans the most powerful
resources as they draft and manage their fantasy teams. Additionally,
Bloomberg Sports provides a professional product that delivers Major League
Baseball clubs with a secure, virtually unlimited set of analytical functions
to assist them in personnel evaluation and performance matchups. For more
details, please visit http://www.bloombergsports.com.

About Bloomberg

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with more than 2,300 news and multimedia professionals at 146 bureaus in 72
countries.

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Contact:

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