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Ikea Billy Bookshelf Index: Israel Most Expensive, France is Cheapest

The following table lists the cost of Ikea’s standard Billy bookshelf in 37 countries, according to figures published on the Ikea website. The bookshelf was cheapest in France with a price of of EUR30.00 ($38.53) and most expensive in Israel ILS325 ($85.77). Across the countries surveyed the average price was $55.54. Prices were collected Sept. 14 and converted to USD at the average exchange rate over the past 30 days.

=========================================================================
Country         -Catalog Price-   --Local Currency--   ---Index---   YoY
                ---- (USD) ----
                 2011     2010     2011     2010       2011  2010
=========================================================================
Average Price   55.54    60.09    55.54    60.09 USD  100.0 100.0    n/a
=========================================================================
France          38.53    49.98    30.00    35.00 EUR   69.4  83.2  -16.6%
Belgium         44.88    49.91    34.95    34.95 EUR   80.8  83.1   -2.8%
=========================================================================
Country         -Catalog Price-   --Local Currency--   ---Index---   YoY
                ---- (USD) ----
                 2011     2010     2011     2010       2011  2010
=========================================================================
Spain           44.95    49.98    35.00    35.00 EUR   80.9  83.2   -2.7%
Greece          44.95    64.26    35.00    45.00 EUR   80.9 106.9  -24.3%
Ireland         44.95    55.69    35.00    39.00 EUR   80.9  92.7  -12.7%
Cyprus          44.95    64.26    35.00    45.00 EUR   80.9 106.9  -24.3%
Netherlands     44.95    49.98    35.00    35.00 EUR   80.9  83.2   -2.7%
Romania         45.04    67.28   149.00   199.00 RON   81.1 112.0  -27.6%
Portugal        45.32    49.98    35.29    35.00 EUR   81.6  83.2   -1.9%
Hungary         45.41    52.79 9,990.00 9,990.00 HUF   81.8  87.9   -7.0%
Denmark         46.41    51.60   269.00   269.00 DKK   83.6  85.9   -2.7%
U.K.            46.52    49.34    29.90    29.90 GBP   83.8  82.1    2.0%
U.A.E.          47.65    47.64   175.00   175.00 AED   85.8  79.3    8.2%
Poland          48.49    51.89   149.99   149.95 PLN   87.3  86.4    1.1%
Germany         48.80    54.26    38.00    38.00 EUR   87.9  90.3   -2.7%
Italy           50.08    55.69    39.00    39.00 EUR   90.2  92.7   -2.7%
Finland         50.08    55.69    39.00    39.00 EUR   90.2  92.7   -2.7%
Slovakia        51.30    57.05    39.95    39.95 EUR   92.4  94.9   -2.7%
=========================================================================
Country         -Catalog Price-   --Local Currency--   ---Index---   YoY
                ---- (USD) ----
                 2011     2010     2011     2010       2011  2010
=========================================================================
Austria         51.36    55.69    39.99    39.00 EUR   92.5  92.7   -0.2%
Czech Rep.      51.58    55.48   995.00   995.00 CZK   92.9  92.3    0.6%
Sweden          54.14    55.11   395.00   395.00 SEK   97.5  91.7    6.3%
Taiwan          56.27    54.63 1,795.00 1,795.00 TWD  101.3  90.9   11.5%
Switzerland     58.19    56.24    59.95    59.95 CHF  104.8  93.6   11.9%
Iceland         58.34    54.86 6,950.00 6,950.00 ISK  105.0  91.3   15.1%
Singapore       58.45    54.86    79.00    79.00 SGD  105.2  91.3   15.3%
Russia          58.60    56.59 1,790.00 1,790.00 RUB  105.5  94.2   12.0%
Norway          59.21    60.15   365.00   365.00 NOK  106.6 100.1    6.5%
U.S.            59.99    59.99    59.99    59.99 USD  108.0  99.8    8.2%
Hong Kong       64.22    64.38   499.00   499.00 HKD  115.6 107.1    8.0%
Turkey          65.51    66.49    99.00    99.00 TRY  118.0 110.7    6.6%
China           66.15    65.72   449.00   449.00 CNY  119.1 109.4    8.9%
Canada          66.28    64.33    69.00    69.99 CAD  119.3 107.1   11.4%
Japan           70.58    62.50 5,990.00 5,900.00 JPY  127.1 104.0   22.2%
Australia (2)   71.58    74.58    79.00    95.00 AUD  128.9 124.1    3.9%
=========================================================================
Country         -Catalog Price-   --Local Currency--   ---Index---   YoY
                ---- (USD) ----
                 2011     2010     2011     2010       2011  2010
=========================================================================
Australia (1)   71.58    79.61    79.00    89.00 AUD  128.9 132.5   -2.7%
Saudi Arabia    73.33    78.67   275.00   295.00 SAR  132.0 130.9    0.9%
Dominican Rep.  76.11      n/a 2,800.00      n/a DOP  137.0   n/a    n/a
Israel          85.77   103.48   325.00   395.00 ILS  154.4 172.2  -10.3%
=========================================================================
NOTE: Billy bookshelf, white, W80, D28, H202 cm.
Prices were taken online from 2011 catalogues on Sept. 14.
2010 prices were converted using the exchange rates from Sept. 9, 2009.
USD conversions are calculated by Bloomberg using a
30-day moving average.
(1) Victoria, East and Queensland
(2) South and West Australia

Ikea noted on its website that it reserves the right to adjust prices
according to any VAT rate changes or other changes beyond its control.

SOURCE: Ikea www.ikea.com

To contact the reporter on this story: Kristian Siedenburg in Budapest at ksiedenburg@bloomberg.net

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