Time Warner Former Communications Chief Adler Joins MediaLink as Partner

Edward Adler, Time Warner Inc.’s former head of communications, is joining MediaLink LLC as a senior partner to advise media, entertainment and technology companies.

Adler will take on a new role, focusing on crisis management, corporate communications, marketing and investor relations, according to a statement today. MediaLink, with offices in Los Angeles and New York, advises companies including Microsoft Corp., CBS Corp. and Walt Disney Co.

At MediaLink, Adler, 56, will advise companies on transitioning to digital media. In February, Adler announced he was leaving Time Warner after 30 years, where he worked with chief executives Gerald Levin, Richard Parsons and Jeffrey Bewkes. He saw through the failed merger with AOL under Levin in 2001, the proxy campaign led by billionaire investor Carl Icahn to break up the company under Parsons in 2006 and the spinoff of AOL under current CEO Bewkes in December.

“Ed is one of the industry’s most respected corporate communications executives, having advised three CEOs and the diverse businesses of Time Warner while navigating some of the most challenging issues a public company can face,” Michael Kassan, chairman and chief executive officer of MediaLink, said in the statement. “It’s a big win for us and adds a critical area of expertise for our clients.”

MediaLink was founded in 2004 by Kassan, previously the chief operating officer of Initiative Media Worldwide. In 2009 he hired Wenda Harris Millard, the former co-CEO of Martha Stewart Living Omnimedia Inc. and chief sales officer for Yahoo! Inc.

Time Magazine

Adler, a graduate of Vassar College with a master’s degree in journalism from New York University, began his career at New York-based Time Warner’s magazine unit while still in college. He worked as a reporter at Time magazine and a programming executive at HBO. He was named vice president of corporate communications in 1997 and promoted to senior vice president of corporate communications in 2000.

“At Time Warner some of my most exciting challenges involved working on issues regarding the digital transition of the media and entertainment businesses,” Adler said in an e- mail. “I look forward to continuing that trend.”

To contact the reporter on this story: Sarah Rabil in New York at srabil@bloomberg.net

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