Apple Will Publish Application Store Guidelines, Relax Some Restrictions

Apple Inc. said it will publish review guidelines for its App Store for the first time and relax restrictions on the development tools that software programmers use to create applications for its iPhone and iPad.

Apple will drop restrictions on the development tools used to make applications for the iOS operating system that runs its device, the company said in a statement today. The company earlier this year said it would not accept applications developed with tools from other companies, including Adobe Systems Inc.

“Developers had been telling Apple that they felt they were being required to jump through too many hoops,” said Richard Doherty, head of The Envisioneering Group, a technology analyst firm based in Seaford, New York. “To its credit, Apple listens to its developers.”

Apple’s restrictions in its App Store, the online media site that is the exclusive place to get apps for the iPhone and iPad, have drawn criticism from other companies. Adobe complained about Apple’s policies to antitrust regulators, who have since been considering an investigation of Apple, people familiar with the matter said in May.

Software developers had been complaining about the lack of clear rules for App Store programs, said Doherty. Publishing guidelines for the store will make the process for approving or rejecting apps more transparent, he said.

Apple offers more than 250,000 applications for the iPhone and iPad in the App Store and the programs have been downloaded 6.5 billion times. App Store developers have collectively earned more than $1 billion from the sales of their apps, Apple said.

Apple rose $1.96 to $264.88 at 9:47 a.m. in Nasdaq Stock Market Trading. The shares had risen 25 percent this year before today.

To contact the reporter on this story: Arik Hesseldahl in New York at ahesseldahl@bloomberg.net

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