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Businessweek's Burrows Discusses Apple TV Rental Plan: Video

Aug. 24 (Bloomberg) -- Bloomberg Businessweek's Peter Burrows talks with Melissa Long about Apple Inc.'s discussions to let iTunes users rent TV shows for 99 cents. Apple is in advanced talks with News Corp. to offer the service, according to three people familiar with the plan. CBS Corp. and Walt Disney Co., where Apple Chief Executive Officer Steve Jobs is a board member and the largest shareholder, also are in talks about joining the effort, the people say. (Source: Bloomberg)

Bloomberg Businessweek's Peter Burrows talks with Melissa Long about Apple Inc.'s discussions to let iTunes users rent TV shows for 99 cents.

Apple is in advanced talks with News Corp. to offer the service, according to three people familiar with the plan. CBS Corp. and Walt Disney Co., where Apple Chief Executive Officer Steve Jobs is a board member and the largest shareholder, also are in talks about joining the effort, the people say. (Source: Bloomberg)

Running time 02:39

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