Samsung Everywhere in Korean Smartphone Blitz: Rich Jaroslovsky

In technology, there’s a lot to be said for being everywhere. Just ask Google Inc., which has managed to grab 13 percent of the smartphone market in a year and spawn a flood of increasingly polished devices by giving away its Android operating system.

Now South Korea’s Samsung Electronics Co. is trying the ubiquity game too. Its new line of Android phones, called Galaxy S, is showing up under different names on all four of the major U.S. carriers -- Sprint Nextel Corp., AT&T Inc., T-Mobile and Verizon Wireless -- as well as the smaller U.S. Cellular and Cellular South networks.

I’ve had the chance to use three of them, the AT&T Captivate, Sprint Epic 4G and T-Mobile Vibrant, and found them to be reasonable alternatives to the sexier, and sometimes pricier, iPhones and Droids.

If like me you’re a sucker for a vivid screen, you’ll immediately be attracted to the Galaxy S phones. The 4-inch display uses a technology called Super AMOLED that makes colors really pop. While T-Mobile takes advantage of the screen’s size and capabilities by preloading the movie “Avatar” onto the Vibrant, I’ll also admit to spending an inordinate amount of time simply admiring the icons on the Captivate’s desktop.

Even if it lacks the resolution of Apple’s touted Retina display on the iPhone 4, the Galaxy S’s screen is beautiful, and is the devices’ strongest selling point.

Brisk and Responsive

Not to say there’s much wrong with what’s under the hood either. The new phones all use a 1-gigahertz processor that feels brisk and responsive, and the three I tried all come with a 16-gigabyte microSD card you can replace with an even larger one. And of course, the battery is replaceable, unlike on an iPhone.

The Captivate and Vibrant are similar, though not identical. Both are slim and rounded at the corners, reminiscent of the previous-generation iPhone Apple design that was replaced by the controversial new iPhone 4. The differences are largely cosmetic: One’s camera lens is set in a square enclosure, the other’s circular -- that sort of thing. Both vibrate the screen to produce tactile feedback when you hit a button or a key on the virtual keyboard, and are able to blend information from popular social-networking sites to keep you up to date on your friends’ activities and photos in one place.

Faster Downloads

The Epic 4G, the Sprint version of the Galaxy S that goes on sale Aug. 31, is quite different. For one thing, it features a slide-out keyboard that makes it a good deal bulkier than the Captivate and Vibrant. For another, it is the second phone capable of connecting to the new WiMax network Sprint and its partner ClearWire Corp. are rolling out in the U.S.

Photographer: Jean Chung/Bloomberg

Samsung Electronics Co.'s employees look over the company's Galaxy A and Galaxy S smart phones at the company's headquarters in Seoul. Close

Samsung Electronics Co.'s employees look over the company's Galaxy A and Galaxy S smart... Read More

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Photographer: Jean Chung/Bloomberg

Samsung Electronics Co.'s employees look over the company's Galaxy A and Galaxy S smart phones at the company's headquarters in Seoul.

This so-called fourth-generation network provides considerably faster downloads than 3G networks, but only if you live in an area the network has reached, and are willing to put up with the extra drain it imposes on battery life.

A fairer comparison might be to HTC Corp.’s EVO, Sprint’s only other 4G phone. Although the EVO’s screen is much larger, I prefer the Epic’s, plus the more compact size makes it easier to handle. More important, my crude battery test suggests the Epic is likely to be better at handling the drain imposed by 4G. On the other hand, at $249 on a two-year contract, the Epic is $50 more expensive.

iPhones and Droid

Both AT&T and T-Mobile are offering their Galaxy S phones for $199 on a two-year contract. That’s comparable to the 16- gigabyte iPhone, which runs on the AT&T network, or Motorola Inc.’s Droid X and Droid 2 and HTC’s Droid Incredible, the flagships of the moment for Verizon, and $100 less than the top- of-the-line iPhone.

There are a few things I would have liked to see included in the Galaxy S phones. The 5-megapixel cameras on the AT&T and T-Mobile versions lack a flash, for instance, and only the Epic 4G has a front-facing camera, which makes video calling possible. The Epic is also the only one of the three to offer a mobile-hotspot option to let you share the phone’s Internet connection with nearby Wi-Fi-enabled devices, a feature that I find useful if battery-draining; that ability is also promised for the Verizon version, which will be known as the Fascinate.

Still, all four of the phones will have that beautiful, colorful screen. Now, if you’ll excuse me, I’m going to go spend a few more minutes staring at the icons.

(Rich Jaroslovsky is a Bloomberg News columnist. The opinions expressed are his own.)

To contact the writer of this column: Rich Jaroslovsky in New York at rjaroslovsky@bloomberg.net.

To contact the editor responsible for this column: James Greiff at jgreiff@bloomberg.net.

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